Sponsorship Coordinator - Fair Administration

The Brazos Valley Fair and Rodeo is a prominent event organization located in Brazos County, Texas, committed to celebrating local agriculture, culture, and community spirit. Serving the population of over 230,000 residents, the Fair and Rodeo serves as a vital yearly event that brings together families, businesses, and community members to enjoy a range of competitive and entertainment activities. It boasts a strong connection with the local community and agriculturally focused businesses, fostering partnerships and providing a platform for vendors, commercial exhibitors, and sponsors to showcase their offerings. The Brazos Valley Fair and Rodeo operates in association with the Brazos County Exposition Complex, which hosts a variety of events throughout the year that support the region's cultural and economic vitality. Employment at this organization offers a dynamic environment that combines event management, marketing, community relations, and agricultural heritage.

The role of Sponsorship and Marketing Coordinator is a key position within the Brazos Valley Fair and Rodeo team, tasked with driving sponsorship acquisition and retention, marketing initiatives, community outreach, and event vendor management. Reporting directly to the Manager and Assistant Manager, the Coordinator’s primary responsibility involves identifying potential sponsors, negotiating agreements, and maintaining strong partnerships to support the financial and programmatic success of the Fair and Rodeo events. This role demands a proactive individual capable of developing comprehensive marketing campaigns, including electronic and social media strategies, to enhance public engagement and awareness. The Coordinator also creates graphic designs for signage and promotional materials ensuring brand consistency across all platforms and communications.

In addition to marketing and sponsorship duties, the Coordinator oversees the participation of commercial exhibitors and vendors at both the Fair and Rodeo, coordinating logistics and compliance to ensure smooth operation during events. A significant aspect of the position involves community engagement and outreach, representing the organization at civic events, delivering presentations, and fostering relationships within the Brazos Valley community. This fosters increased sponsorship opportunities and community involvement, essential for the Fair and Rodeo's growth and sustainability.

Ideal candidates for this full-time, salaried role have a Bachelor’s degree in marketing, communications, business administration, agriculture, or a related field, with a preference for experience connected to agricultural fairs and festivals. The role requires proven expertise in sponsorship sales, marketing, and communications, preferably within the events or facilities industry. Proficiency in social media platforms, digital marketing strategies, graphic design software like Adobe Creative Suite, and Microsoft Office Suite is necessary to effectively fulfill the responsibilities. The Coordinator must be comfortable working a flexible schedule, including evenings and weekends during events, and possess strong negotiation, organizational, and communication skills.

Overall, the Sponsorship and Marketing Coordinator position provides a unique opportunity to contribute directly to a celebrated community event, blending marketing acumen with community engagement and event management skills in the vibrant, agriculturally rich Brazos Valley region.