Specialist, Local Marketing

Build-A-Bear Workshop is a renowned retailer specializing in customizable plush animals and related products, with a strong focus on providing unique and memorable experiences to customers. Established with the mission of bringing joy and creating lasting memories, Build-A-Bear has expanded its presence significantly across multiple corporate locations and malls nationwide. This company emphasizes creativity, customer engagement, and community involvement, positioning itself as a leader in the experiential retail sector. Their corporate culture promotes teamwork, innovation, and dedication to quality service, fostering an environment where employees can grow professionally and contribute meaningfully to the brand's success.

The Local Marketing Specialist role at Build-A-Bear Workshop plays a pivotal part in driving foot traffic and boosting brand visibility at the company’s corporate stores. This position is responsible for orchestrating local and mall marketing campaigns that align with Build-A-Bear's broader corporate strategies and goals, focusing on increasing customer visits and creating buzz around store events. The specialist coordinates marketing initiatives related to store grand openings, remodels, and closures, ensuring these events are executed flawlessly and effectively promote the brand. Additionally, the role involves collaborating closely with internal teams and external partners, including mall marketing contacts, to deliver cohesive and impactful marketing efforts.

In this dynamic role, the Local Marketing Specialist manages marketing integration for pop-up shops, seasonal promotions, and new store launches. They develop comprehensive marketing plans that enhance brand awareness and strengthen the customer connection with Build-A-Bear. Key to success is the ability to support the field team through timely local marketing requests and to partner with experiential marketing teams to leverage window displays and signage that capture attention and drive engagement. This role requires a blend of creativity, strategic thinking, and project management skills to ensure that marketing campaigns not only meet but exceed business objectives.

The position offers a hybrid work schedule based out of the corporate office in St. Louis, MO, with approximately 15 percent domestic travel requirements. The working environment is a typical office space equipped with ergonomic furniture and climate control to ensure comfort for employees. Build-A-Bear values behavioral traits such as strong task commitment, effective communication, and the ability to thrive in structured yet collaborative settings, highlighting the importance of delivering quality work on time. This opportunity is ideal for marketing professionals passionate about event planning, retail marketing, and creating exciting brand experiences that drive measurable results while contributing to the company’s growth and expansion.