Special Events and Marketing Coordinator

Job Overview

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Employment Type

Full-time
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Compensation

Salary
Range $42,500.00 - $45,000.00
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Work Schedule

Standard Hours
Flexible
Weekend Shifts
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Benefits

Health Insurance
Dental Insurance
Vision Insurance
short-term disability
long-term disability
Life insurance
Employee assistance program (EAP)
Retirement Plan
Paid Time Off
Holidays

Job Description

YWCA Knoxville & the Tennessee Valley is a community-focused nonprofit organization dedicated to eliminating racism and empowering women throughout East Tennessee. Established to drive social change, the YWCA offers critical housing, supportive services, and vital opportunities to women, children, and families across six counties. Operating under core values of peace, justice, freedom, and dignity, the organization is committed to strengthening communities and providing pathways to safety, stability, and opportunity. The mission centers on impactful work that fosters lasting change and positive outcomes for those served. The YWCA team prioritizes collaboration, accountability, innovation, and continuous growth in all efforts to effect meaningful community transformation.

The Special Events and Marketing Coordinator at YWCA Knoxville plays a crucial role in advancing the organization's mission by enhancing visibility, community engagement, and fundraising outcomes. This full-time, non-exempt role is based at 420 W. Clinch Avenue in Knoxville, TN, and reports directly to the Director of Development or Chief Executive Officer. With a salary range of $42,500 to $45,000 annually, the position demands a versatile professional capable of balancing creative marketing initiatives with detailed event logistics.

In this role, the coordinator leads the planning and execution of high-profile fundraising and community events such as the Keys of Hope Luncheon, Tribute to Women, and Diversity Day. Beyond event coordination, this role is responsible for marketing and communications strategies designed to boost awareness of the YWCA’s programs and initiatives. Essential duties include managing event timelines, vendor relations, materials, and on-site operations while supporting fundraising goals through ticket sales and sponsorship tracking. The role also encompasses volunteer engagement, requiring recruitment, onboarding, scheduling, and ongoing communication with volunteers across various programs and events.

Key responsibilities extend to maintaining brand consistency, updating the organization's website, and supporting storytelling efforts by gathering impact stories and program highlights. The coordinator acts as a central communication hub between program staff and leadership to ensure all messaging accurately reflects organizational priorities and community impact. This position demands initiative, exceptional organizational skills, and the ability to independently manage multiple projects with minimal supervision, including occasional evening and weekend work to support event needs.

YWCA Knoxville values inclusive and respectful communication, seeking candidates who embody these principles and contribute to a welcoming environment for all stakeholders. This position offers comprehensive health, dental, and vision insurance, disability coverage, life insurance, an employee assistance program, a retirement plan with employer contribution, and generous paid time off and holidays. Overall, the Special Events and Marketing Coordinator is a vital member of the YWCA team, combining passion for social justice with professional expertise in marketing, event coordination, and volunteer management to further the organization's impactful mission.

Job Requirements

  • Bachelor’s degree preferred
  • 1-3 years of relevant experience
  • strong communication skills
  • proficiency with social media and design tools
  • excellent organizational skills
  • ability to manage multiple priorities
  • self-motivated and initiative-driven
  • availability for occasional evening and weekend work
  • commitment to inclusivity

Job Qualifications

  • Bachelor’s degree in Marketing, Communications, Public Relations, Nonprofit Management, or a related field preferred
  • 1-3 years of experience in marketing, event coordination, or nonprofit development with demonstrated experience supporting or executing events
  • strong written and verbal communication skills with the ability to craft clear, engaging content for diverse audiences
  • proficiency with social media platforms and basic design tools such as Canva or similar
  • highly organized with strong attention to detail and ability to manage multiple priorities and deadlines
  • demonstrated initiative and ability to manage multiple projects independently with minimal oversight
  • ability to work occasional evenings and weekends in support of events
  • commitment to creating a respectful, inclusive, and welcoming environment in all communications and community interactions

Job Duties

  • Coordinate planning and execution of fundraising and community events
  • develop and manage event timelines, logistics, vendors, materials, and on-site operations
  • support event fundraising goals including ticket sales, sponsorship tracking, fulfillment, and donor experience
  • manage event communications including invitations, registrations, and post-event follow-up
  • create and schedule content across platforms to increase engagement and awareness of YWCA programs and initiatives
  • assist with website updates and ensure content is current and aligned with organizational priorities
  • coordinate closely with program staff and leadership to ensure accurate, timely representation of programs and impact
  • support storytelling efforts by gathering program highlights, photos, and impact stories
  • maintain brand consistency across all marketing and communications materials
  • collaborate with internal teams to ensure seamless event execution
  • lead execution of day-to-day marketing efforts including social media, email campaigns, and promotional materials
  • serve as the primary point of contact for volunteers across programs and events
  • recruit, onboard, and schedule volunteers to support organizational needs
  • coordinate volunteer roles for events and ongoing program support
  • maintain accurate records of volunteer hours and engagement
  • develop and manage consistent volunteer communication and engagement processes
  • support efforts to recognize and retain volunteers
  • track and report on key marketing and event metrics
  • support cross-departmental coordination to ensure alignment of messaging and activities
  • maintain accurate donor and event records within the organization’s CRM system
  • support timely and accurate distribution of tax acknowledgments and donor thank you letters
  • assist with general administrative tasks related to marketing, events, and volunteer engagement

Job Criteria

Experience

Mid Level (3-7 years)


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