Job Overview

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Employment Type

Full-time
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Compensation

Salary
Range $45,000.00 - $55,000.00
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Work Schedule

Day Shifts
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Benefits

Dental Insurance
employee discount
flexible schedule
Health Insurance
Life insurance
Paid Time Off
Professional development assistance
Referral program
Retirement Plan
Vision Insurance

Job Description

Our company operates a vibrant network of 8 restaurant locations, each committed to offering exceptional dining experiences with a unique blend of flavor, ambiance, and service. We pride ourselves on creating a welcoming atmosphere where customers feel valued and enjoy a memorable culinary journey. As a thriving restaurant group, we focus not only on high-quality food and beverages but also on building strong community ties through engaging marketing efforts and brand consistency across all locations. To support our growth and maintain a competitive edge in the hospitality industry, we are expanding our team with a dedicated Social Media Manager.

We are seeking a talented and motivated Social Media Manager to oversee our social media presence across all our restaurant outlets. This role is key to enhancing our brand visibility and engagement in the digital space. The successful candidate will be responsible for creating and managing engaging original text, photo, and video content tailored to resonate with our diverse customer base. This position requires a creative individual who can communicate our company's values and stories effectively and innovatively to foster deeper connections with current and potential patrons.

The Social Media Manager will play an integral role in designing and implementing cohesive social media strategies that align with our business goals. Responsibilities include regular posting, responding to follower interactions in a timely manner, monitoring social media trends, and ensuring the consistent presentation of our brand across platforms such as Facebook, Instagram, and others. The ideal candidate will be adept at managing content calendars, analyzing SEO performance, tracking web traffic metrics, and reporting on return on investment metrics to optimize campaign results.

Furthermore, the Social Media Manager will collaborate closely with marketing, sales, and customer service teams to synchronize efforts and maintain brand integrity. The role demands a proactive approach to staying current with the latest digital technologies, tools, and social media trends to introduce innovative features such as promotions and competitions that can enhance brand awareness. This is a full-time position offering an annual salary range of $45,000 to $55,000, based in Green Bay, WI, with a requirement for in-person work during day shifts. We value excellent communication skills, creative flair, analytical thinking, and multitasking abilities for this role, which will be pivotal in increasing our web traffic and customer engagement on digital platforms.

Job Requirements

  • Proven work experience as a social media manager
  • Hands on experience in content management
  • Graphic design capabilities
  • Experience with Photoshop and Illustrator
  • Experience with Canva (preferred)
  • Excellent copywriting skills
  • Ability to deliver creative content (text, image and video)
  • Solid knowledge of SEO, keyword research and Google Analytics
  • Knowledge of online marketing channels
  • Familiarity with web design
  • Excellent communication skills
  • Analytical and multitasking skills
  • BSc degree in Marketing or relevant field

Job Qualifications

  • Proven work experience as a social media manager
  • Hands on experience in content management
  • Graphic design capabilities
  • Experience with Photoshop and Illustrator
  • Experience with Canva (preferred)
  • Excellent copywriting skills
  • Ability to deliver creative content (text, image and video)
  • Solid knowledge of SEO, keyword research and Google Analytics
  • Knowledge of online marketing channels
  • Familiarity with web design
  • Excellent communication skills
  • Analytical and multitasking skills
  • BSc degree in Marketing or relevant field

Job Duties

  • Perform research on current benchmark trends and audience preferences
  • Design and implement social media strategy to align with business goals
  • Set specific objectives and report on ROI
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
  • Monitor SEO and web traffic metrics
  • Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Oversee social media accounts' design (e.g. Facebook timeline cover, profile pictures and blog layout)
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Stay up-to-date with current technologies and trends in social media, design tools and applications

Job Criteria

Experience

Mid Level (3-7 years)


Job Location

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