Social Marketing Coordinator - The RiverFront

MECA (Mid-America Center of Arts) is a dynamic organization that manages several premier venues including CHI Health Center, Charles Schwab Field, and The RiverFront. These spaces are vital hubs for innovation, collaboration, and community engagement in Omaha. MECA’s venues are thoughtfully designed to support artists, host diverse events, and foster connections across a broad range of fields, enriching the cultural landscape of the community. The organization is dedicated to maintaining these venues as vibrant and welcoming environments where talent can flourish, and ideas can come to life. MECA prides itself on its human-centered recruitment approach, ensuring that every application is carefully reviewed by a recruitment team without the use of AI-based screening methods, emphasizing fairness and transparency in hiring.

The Social Marketing Coordinator position at MECA involves leading the marketing and communications efforts for The RiverFront, Omaha’s most visited community park. This role is pivotal in shaping the public image and voice of The RiverFront across multiple channels including social media, email newsletters, print materials, and design projects. The successful candidate will be responsible for owning and nurturing The RiverFront’s brand presence, collaborating closely with park leadership and MECA’s communications team to translate park programming and activities into engaging public participation. The Social Marketing Coordinator crafts strategic marketing initiatives, oversees content creation such as short-form video and real-time event coverage, and manages a variety of media to ensure a cohesive and compelling brand message.

Additionally, this role requires a hands-on approach in creating marketing collateral—ranging from digital materials like infographics and newsletters to tangible print items like brochures and signage. The coordinator also manages the park’s website content, making sure it remains current, SEO-optimized, and engaging for the public and stakeholders. They play a critical role in data collection and internal reporting related to marketing campaigns and digital interactions, helping to guide future marketing strategy with actionable insights.

This position offers an opportunity to work in a vibrant, fast-paced environment that combines indoor office settings with outdoor activities at The RiverFront, a year-round facility that hosts events and activities across all seasons. The role requires adaptability, strong communication skills, and the ability to engage with a diverse array of community members, partners, and guests. The Social Marketing Coordinator must be proactive, organized, and passionate about advancing The RiverFront’s mission to be a lively space for community enjoyment and engagement.

The salary for this position ranges from $47,000 to $50,000 per year, reflecting the candidate’s experience and qualifications. MECA offers a comprehensive benefits package that includes health and dental insurance, retirement plans, paid time off, and professional development assistance among others. This is a great opportunity for a marketing professional with a background in graphic design and communications to make a tangible impact in a community-centered organization where creativity and collaboration are deeply valued.