Senior Manager, Social and Experiential Marketing

San Jose, CA, USA|Onsite

Job Overview

Compensation

Salary

Range $149,000.00 - $189,000.00

Benefits

healthcare

Dental

Vision

401k

unlimited paid vacation policy

Job Description

Pebble is a pioneering sustainable living startup focused on redefining the way people live, work, and travel by leveraging the latest in electric and automotive technology. The company specializes in creating a 100% electric, hassle-free RV trailer that offers an innovative and environmentally friendly alternative for modern travel enthusiasts. Founded and driven by a team of experts in both the automotive industry and consumer technology, Pebble aims to remove traditional challenges associated with RV ownership while promoting a new lifestyle centered on sustainability and flexibility.

Pebble's unique product blends electrification with cutting-edge automotive advancements to deliver an exceptional travel trailer experience. Their vision extends beyond manufacturing to building a future where homes are no longer fixed but portable, allowing individuals to embrace a lifestyle that is adaptable, adventurous, and eco-conscious. With a focus on reducing environmental impact and enhancing convenience, Pebble’s RV trailers offer a lighter, more flexible living option that fits seamlessly into an increasing demand for sustainable and mobile living solutions.

The Senior Manager of Social and Experiential at Pebble plays a critical role in shaping how the brand is perceived and engaged with by customers and the broader market. This senior leadership position requires a professional who can integrate social media strategy with experiential marketing to build a strong, authentic community and deliver meaningful brand experiences. Responsible for developing comprehensive social media strategies that cover platform approaches, content development, and community engagement, this role is about more than managing channels—it is about growing the brand’s presence and advocacy organically.

In addition to social media strategy, the Senior Manager will lead the company’s experiential marketing initiatives. This entails designing and executing various event formats that resonate with diverse audiences, from intimate local gatherings to larger brand moments with significant impact. The role demands a strategic thinker who can balance creative ideas with rigorous execution, ensuring that every activation is purpose-driven and measurable. Collaboration across departments such as Sales, Creative, and Brand Marketing is essential to align efforts and maximize the brand's reach and impact.

This hybrid role is based at Pebble’s headquarters in Fremont, CA, requiring the Senior Manager to be on-site 2 to 3 days per week to coordinate with internal teams and external partners effectively. The company offers a competitive salary range of $149,000 to $189,000 USD along with comprehensive benefits, reflecting their commitment to attracting top talent that shares their passion for innovation and sustainability. Joining Pebble means becoming part of a visionary company that is not just creating products but is cultivating a forward-thinking lifestyle rooted in environmental responsibility and adventurous spirit.

Job Requirements

Bachelor's degree in marketing communications or related field
7 to 10 years of experience in social media strategy and event marketing
Minimum 2 years in a leadership role managing teams and projects
Proven success in community building and social media engagement growth
In-depth knowledge of social platforms including Instagram TikTok LinkedIn
Strong project management and vendor coordination skills
Excellent communication and interpersonal abilities
Ability to work hybrid with 2 to 3 days onsite at Fremont CA headquarters

Job Qualifications

7 to 10 years of total experience across social media strategy and event or brand marketing with at least 2 years in a lead capacity
Demonstrated ability to build and execute social media strategy not just manage existing channels
A track record of measurable community and engagement growth
Deep fluency across Instagram TikTok LinkedIn and emerging platforms with a strong point of view on how each should be used differently
Experience identifying and activating organic content creators and community voices to build brand credibility
Experience planning and executing brand events including vendor and logistics management
Strong analytical skills comfortable building measurement frameworks and presenting performance to senior stakeholders
Experience managing agencies and vendors across multiple concurrent workstreams
Background in a consumer lifestyle automotive or premium product category preferred

Job Duties

Develop and own the brand's social media strategy across all channels including platform approach content pillars voice and tone and community growth
Build and manage an active engaged brand community
Turn existing customers into advocates and create genuine two-way relationships with followers
Identify and activate organic content opportunities that build credibility and extend reach in ways paid media cannot
Track engagement metrics and community sentiment translate data into strategic recommendations that inform broader marketing decisions
Stay ahead of platform trends algorithm shifts and cultural moments to keep the brand relevant and responsive
Develop and lead an experiential strategy across multiple activation formats from local events to larger brand moments
Develop internal resources and processes to support consistent event execution across teams
Identify and prioritize events based on audience fit brand alignment and return potential
Define clear goals and success metrics for every activation before investment is committed track report and apply learnings continuously
Source brief and manage agencies production vendors and event partners to brand standards
Collaborate with Sales Creative and Brand teams to ensure social and experiential activity aligns with broader marketing priorities