Senior Manager of Public Relations, Events & Collaborations

Torrid is a leading fashion retailer dedicated to empowering women through inclusive and stylish curve fashion. The company is known for its commitment to creating a welcoming, inclusive, and diverse culture where open dialogue, empowerment, recruiting, training, development, and retention are prioritized. Torrid’s dedication to inclusion and diversity is a fundamental part of its identity and contributes significantly to its ongoing success in the fashion industry. With a strong focus on fostering a supportive environment, Torrid empowers its employees and values their unique backgrounds and perspectives, making it a distinguished employer in the retail sector.

This role, Senior Manager, PR, Events & Collaborations, offers an exciting opportunity to influence how the Torrid brand connects with culture and community. As part of a hybrid work schedule, you will report directly to the Senior Director of Social and Public Relations, leading the creation and implementation of integrated public relations, experiential marketing, strategic partnerships, collaborations, creator engagement, and emerging media strategies. The position plays a crucial role in elevating brand awareness, enhancing customer loyalty, and driving business growth through innovative and immersive experiences.

Your leadership will be pivotal in managing earned media strategies while breathing life into the Torrid brand via memorable cultural moments, retail activations, and partnerships that resonate deeply with the brand’s community. Collaborating cross-functionally with departments such as Marketing, Social Media, Creative, Ecommerce, Merchandising, Retail, and external agencies, you will spearhead campaigns that generate meaningful conversation, increase foot traffic, and solidify Torrid’s standing as the premier fashion destination for curve customers. This role demands a dynamic leader capable of blending PR prowess with experiential and partnership marketing to create compelling narratives and engaging experiences.

The Senior Manager will be responsible for developing and executing public relations strategies aligned with seasonal campaigns and key business priorities, building strong earned media programs, cultivating relationships with key industry contacts, and supporting corporate communications and crisis management. You will also lead experiential marketing efforts, orchestrating consumer events, retail activations, product launches, and community-focused experiences designed to build emotional connections and foster brand advocacy. Strategic collaborations and partnerships form another key aspect of this role, as you will identify and develop alliances that enhance Torrid’s cultural relevance and commercial impact.

In addition to overseeing creator and influencer engagements and leveraging emerging media opportunities, the role requires cross-functional leadership to manage agencies, budgets, performance metrics, and team development. This position offers a salary range of $115,000 to $150,000 and promises a career growth pathway in a company that deeply values diversity, inclusion, and community impact. Embracing innovation, operational excellence, and a passion for fashion and storytelling, you will be positioned at the forefront of defining Torrid’s place in fashion and culture.