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Crunchyroll, Inc. logo

Senior Manager, Marketing Events

Job Overview

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Compensation

Hourly
Range $60.00 - $75.00
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Benefits

Health Insurance
Dental Insurance
Paid Time Off
performance bonuses
retirement savings
Flexible work schedule
Employee Discounts

Job Description

Crunchyroll is a global leader in anime entertainment, founded by fans and dedicated to delivering the rich art and culture of anime to over 100 million passionate anime and manga fans across more than 200 countries and territories. The company offers a wide suite of experiences including streaming video, theatrical releases, games, merchandise, events, and more. Crunchyroll is not just a streaming service; it is a vibrant community that connects fans with the stories and characters they love, creating shared experiences that deepen engagement with the anime culture. Powered by a deep understanding of anime’s influence and appeal, Crunchyroll continues... Show More

Job Requirements

  • Bachelor’s degree in marketing, communications, journalism, PR, film/TV, or related field
  • Minimum 8 years of experience managing large-scale events in entertainment, media, or pop culture
  • Proven success in budget management and vendor coordination
  • Strong leadership and communication skills
  • Ability to work collaboratively across multiple teams and manage external partnerships
  • Fluency in English, Spanish is a plus
  • Willingness to travel as required

Job Qualifications

  • 8+ years of experience leading large-scale events, conventions, or brand activations in entertainment, media, or pop culture in the US
  • Proven expertise in budget ownership, licensor/studios management, and cross-functional leadership
  • Strong background in event marketing and production, logistics, and agency/vendor management
  • Demonstrated expertise in O&O marketing, integrating campaign strategy into event and marketing activations based on audiences and business goals
  • Ability to align and coordinate multiple stakeholders (local/regional marketing, PR, social, creative, partnerships, global events) and external agencies toward a common vision
  • Fluent in English, Spanish a plus
  • BS degree, ideally with a background in marketing, communications, journalism, PR, film/TV, or related field

Job Duties

  • Lead the end-to-end planning and execution of all Crunchyroll events in US, Canada and Australia
  • Drive concept ideation and ensure integration of creative, strategic, and audience-first approaches
  • Recommend and manage agencies and internal/external production partners, ensuring excellence and budget discipline
  • Work closely with UCANZ resources to align events to the regions' SVOD strategy and audiences
  • Own event budgets, from planning and approvals to tracking, reporting, and accountability for spend efficiency
  • Coordinate licensor approval needs and maintain strong relationships with partners throughout the process
  • Negotiate with convention organizers to secure opportunities and maximize brand impact
  • Oversee panel production, from rundowns and scripts to rehearsals and live execution, in partnership with Global Events
  • Work closely with SPE Theatrical and the Theatrical Marketing Manager to plan and deliver premieres across the region as needed, ensuring seamless integration of red carpets, fan activations, and talent participation
  • Coordinate with regional marketing and O&O teams on campaign planning, including PR, media amplification, social coverage, and press engagement to maximize visibility and fan experience
  • Collaborate with cross-functional teams (Brand Marketing, PR, Creative Services, Growth, Partnerships, and O&O Comms) to align strategy, messaging, and execution
  • Ensure seamless logistics and experiences for licensors, executives, Japanese and local talent, and partners, coordinating with internal production partners and teams (Events Production, Global Events, Brand Management, EA Team) to meet their hospitality needs
  • Track, report, and optimize event performance to deliver best-in-class experiences for fans, licensors, and stakeholders

Job Criteria

Experience

Expert Level (7+ years)


Job Location

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