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Job Overview
Employment Type
Full-time
Compensation
Salary
Range $100,000.00 - $135,000.00
Work Schedule
Flexible
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Paid Time Off
401k
Annual bonus
Flexible work schedule
Free hotel stays
Job Description
Hyatt Hotels Corporation is a globally renowned hospitality company with a rich heritage dating back to 1957. Known for its exceptional commitment to creating a culture of care and belonging, Hyatt has grown to become one of the best and fastest-growing hospitality brands worldwide. With a diverse portfolio of hotels and brands, Hyatt continues to innovate and expand, offering exciting career opportunities to passionate professionals. The company values its employees as family, fostering an inclusive environment where empathy, respect, and integrity are core to its culture. Hyatt has consistently been recognized on Fortune's 100 Best Companies to Work For list... Show More
Job Requirements
- Bachelor's degree in marketing, business, hospitality, or related field preferred
- Minimum 6 years of experience in brand strategy, brand management, or marketing
- Proven ability to develop and implement brand positioning and marketing campaigns
- Strong cross-functional collaboration and stakeholder management skills
- Ability to analyze data and translate insights into strategic decisions
- Familiarity with global brand portfolios and multi-market execution
- Experience in hospitality or luxury brand sectors preferred
- Competence in using AI tools to enhance marketing productivity and content creation preferred
Job Qualifications
- 6+ years of experience in brand strategy, brand management, marketing, or related fields
- Experience developing and evolving brand positioning and translating strategy into execution
- Strong background in brand marketing, including campaign development, content, and storytelling
- Demonstrated ability to work cross-functionally and influence stakeholders across a matrixed organization
- Experience leveraging data and insights to inform strategy and decision-making
- Experience in hospitality, travel, lifestyle, or luxury brands preferred
- Bachelor’s degree in Marketing, Business, Hospitality, or a related field preferred
- Experience supporting brand experience, guest journey, or on-property execution initiatives preferred
- Experience working on global brands or multi-brand portfolios preferred
- Experience leveraging AI tools (e.g., ChatGPT, Copilot, Gemini) to enhance productivity, streamline workflows, and support content development preferred
Job Duties
- Support the development and evolution of brand positioning, value propositions, and brand frameworks across the Classics portfolio
- Translate brand strategy into clear, actionable guidance that informs the guest experience, programming, and on-property execution
- Partner cross-functionally to ensure brand consistency across key touchpoints, including the guest journey, design direction, and brand standards
- Contribute to the development of brand tools, frameworks, and resources that enable hotels to deliver on the brand promise
- Leverage insights, competitive analysis, and performance data to inform brand strategy and identify opportunities for growth and differentiation
- Support the execution of key brand priorities, ensuring alignment across strategy, experience, and marketing initiatives
- Lead and support the development of integrated marketing strategies that drive brand awareness, preference, and commercial impact
- Collaborate with internal and external partners to bring brand campaigns, content, and storytelling to life across channels
- Guide the development of brand messaging and content that reflects each brand’s positioning and resonates with target audiences
- Partner closely with World of Hyatt and broader commercial teams to ensure Classics brands are strategically represented across loyalty marketing, promotions, and member communications
- Partner with digital, social, and content teams to ensure cohesive and compelling brand expression across all platforms
- Support campaign planning, execution, and performance tracking, using insights to optimize future marketing efforts
- Contribute to the development of brand marketing toolkits and guidance for hotel teams to enable strong, on-brand local execution
- Collaborate closely with teams across Brand Experience, Commercial, Digital, Operations, and Development
- Manage and prioritize multiple projects, ensuring alignment with brand priorities and timelines
- Contribute to a high-performing, collaborative team culture grounded in insights, creativity, and strategic thinking
Job Criteria
Experience
Expert Level (7+ years)
Job Location
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