Merrill Gardens, LLC logo

Senior Living Sales Director

Job Overview

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Employment Type

Full-time
Part-time
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Compensation

Salary
Range $70,000.00 - $145,600.00
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Benefits

Medical insurance
Dental Insurance
Vision Insurance
flexible spending accounts
Life insurance
Employee assistance program
Paid Time Off
Free Meals
401(k) with Company Match
Tuition Reimbursement
short-term disability
long-term disability
Pet insurance
Team member discounts
Advance pay opportunities

Job Description

Merrill Gardens at Barkley Place is a prominent senior living community dedicated to providing an enriching and comfortable living environment for seniors. As part of a larger network of Merrill Gardens communities, known for their commitment to promoting dignity, individuality, and wellness for their residents, this establishment offers a supportive setting where seniors can thrive. Merrill Gardens focuses on creating a vibrant atmosphere that respects each individual’s unique lifestyle needs and health goals, ensuring residents feel truly at home. The community features a range of amenities and services designed to enhance quality of life, including wellness programs, engaging activities, and compassionate care tailored to seniors' diverse needs. This dedication to excellence positions Merrill Gardens as a leader in the senior living industry, attracting professionals passionate about making a positive impact on the lives of older adults.

The Sales Director (Community Relations Director) role at Merrill Gardens at Barkley Place is a vital position responsible for driving occupancy and fostering community relationships to support the wellbeing of current and prospective residents. This full-time role involves a blend of sales, marketing, and outreach duties focused on building strong connections with seniors, their families, and professional referral sources. The Sales Director acts as a key liaison between the community and the broader market, ensuring that the community's offerings and programs are well communicated and effectively promoted. The role demands a compassionate, responsible, and honest individual who genuinely enjoys working with the senior population and is committed to supporting their wellness journey.

In this comprehensive position, the Sales Director manages the entire sales process from building and maintaining a prospect database to conducting tours, following up purposefully, and securing deposits for move-ins. Additionally, the role includes collaborating with management and cross-departmental teams to ensure accurate reporting and smooth transitions for new residents. Innovative sales and marketing strategies are developed and implemented to enhance the community’s visibility and appeal. The Sales Director also monitors competitive offerings and market trends to keep Merrill Gardens positioned effectively within the industry.

Merrill Gardens offers a highly competitive compensation package along with comprehensive benefits to support employees’ wellbeing and professional growth. Benefits include medical, dental, and vision insurance, flexible spending accounts, life insurance, a company-paid Employee Assistance Program, paid holidays and vacation time, free meals during shifts, 401(k) with company match and immediate vesting, tuition reimbursement, and disability insurance, among others. Additionally, innovative perks such as pet insurance, team member discounts, advance pay benefits, and opportunities for career advancement make this an attractive place to work. Both full-time and part-time employees can enjoy a robust benefits package designed to promote a positive work-life balance.

This role requires someone who can not only effectively manage sales activities but also build meaningful community relationships that enhance the lives of seniors. By joining Merrill Gardens at Barkley Place as a Sales Director (Community Relations Director), you will have the opportunity to contribute to a respected and growing company that values compassionate care and professional excellence. This position offers stability, growth potential, and the deep satisfaction of helping seniors live well in a warm, welcoming environment.

Job Requirements

  • High school diploma or equivalent
  • minimum of three years of sales and marketing experience, preferably in senior living or related industry
  • proficiency in computer use including CRM and accounting software
  • excellent verbal and written communication skills
  • ability to engage with seniors and their families compassionately
  • physical ability to occasionally lift up to 20 lbs, bend, and reach
  • willingness to work flexible hours as needed
  • valid driver’s license and reliable transportation

Job Qualifications

  • Four-year degree in Business, Business Administration, Marketing, Public Relations, or Communications preferred
  • three or more years of sales and marketing experience, preferably in a related field
  • strong communication and interpersonal skills
  • proven ability to develop and maintain professional relationships
  • knowledge of CRM/accounting systems
  • demonstrated ability to manage multiple projects and priorities concurrently
  • ability to work collaboratively across departments

Job Duties

  • Achieve and maintain a high occupancy percentage
  • maintain the sales tracking system for the community and keep the General Manager and Director of Sales informed of trends
  • work closely with GM and Business Office Director to ensure accurate reporting of community census via integrated CRM/accounting system
  • manage the entire sales process including building prospect base, responding to inquiries, generating tours, following up, and securing deposits for move-ins
  • assist in transitioning the move-in process to other department heads upon receipt of deposit
  • develop and implement innovative sales/marketing plans
  • develop community outreach plans and build relationships with professional referral sources
  • work with the Director of Marketing to provide feedback on advertising and marketing opportunities
  • coordinate with Activities Director and Executive Chef to plan special events
  • conduct competitive shops regularly
  • monitor competitors’ offerings, occupancy, tactics, incentives, and changes in leadership
  • make promotional recommendations based on competitive shops
  • position Merrill Gardens in accordance with corporate vision and mission
  • track and maintain marketing budget for community responsible line items
  • act as General Manager if assigned

Job Criteria

Experience

Expert Level (7+ years)


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