Senior Content Strategist

Gamer's Choice is a dynamic and passionate team consisting of gamers, creators, and innovators headquartered in Queens, New York. Originally launched as a small local shop, Gamer's Choice has morphed into one of the world’s premier destinations for Trading Card Game (TCG) enthusiasts and collectors. The company is deeply rooted in the ever-evolving gaming community and combines a vibrant physical storefront with a robust online presence. At its core, Gamer's Choice aims to provide an engaging platform where fans can connect, compete, and celebrate their favorite games.

The foundation of the business is Yu-Gi-Oh!, but Gamer’s Choice is ambitiously expanding its portfolio to include exciting titles such as Pokémon, One Piece, Riftbound, and Disney Lorcana. Their Long Island City location acts as the central hub of this community, hosting frequent tournaments, events, and gatherings that foster face-to-face interactions as well as online participation. This hybrid model of community engagement reflects the company’s commitment to building a sustainable and passionate gaming culture.

The role available is for a Senior Content Strategist, who will be instrumental in guiding Gamer’s Choice’s organic content strategy across multiple digital channels including social media, email, and community platforms. The position is full-time, on-site, and exempt, located at 34-09 Queens Blvd, Long Island City, NY, with a work schedule typically Monday through Friday from 9:00 am to 5:30 pm, though extended hours are expected during peak operational periods or special product launches.

As a Senior Content Strategist, you will own the brand’s organic content strategy end-to-end and be responsible for creating scalable systems, workflows, and team structures to ensure the growth and vibrancy of the content engine. This role is not merely about maintaining or scaling existing content but about building a content program from the ground up. You will set the strategic direction and standards for content creation and management, mentoring the Marketing Coordinator and guiding newly onboarded team members as the department grows.

A key element of the job will be managing organic content across platforms such as Instagram, TikTok, YouTube, and emerging channels, including defining content pillars, brand voice, and creating channel-specific playbooks. The role also demands leadership over email and lifecycle marketing strategies using platforms like Klaviyo and Mailchimp, overseeing segmentation, automation flows, and campaign calendars.

The ideal candidate will design content workflows incorporating AI-assisted tools to boost efficiency and productivity, focusing on strategic leadership within the team without the necessity for hands-on daily content creation. Managing and growing the Gamer’s Choice Discord community will also be a significant responsibility, enhancing customer engagement and brand interaction through this digital space.

Success in this role will be measured by organic audience and engagement growth aligned with established strategic goals, the contribution of the email program to overall revenue, the efficiency of developed workflows, and demonstrated strategic judgment in prioritization and channel development. Within the critical first 30 days, the new Content Marketing Manager is expected to conduct thorough audits of all existing content and channels, build and document a strategic roadmap, establish robust workflows, optimize lifecycle campaigns, and contribute strategically to retail launch initiatives.

Gamer’s Choice values the importance of content as the heartbeat of the brand, aiming for a content strategy that enables compounding growth in audience, revenue, and brand excitement. The company strongly supports diversity and inclusion and is an Equal Employment Opportunity and Affirmative Action employer, dedicated to fostering an inclusive work environment where all individuals’ dignity and diverse experiences are respected.

The salary range for this position is $110,000 to $150,000 annually, accompanied by a comprehensive benefits package which includes health insurance, dental and vision coverage, paid time off, 401(k), employee discounts, and gym membership reimbursements. This position is based fully on-site, supporting a close-knit community-driven work environment that thrives on shared passion and innovative growth strategies.