Senior Associate Director, Marketing Automation

Janus Henderson Investors is a globally recognized investment management firm committed to delivering superior financial outcomes for its clients through innovative insights, disciplined investments, and exceptional service. The company operates within the financial services sector, focusing on helping a diverse range of clients, including institutional investors and financial advisors, achieve their investment goals. Janus Henderson Investors prides itself on a culture deeply rooted in its core values: putting clients first, executing with precision, fostering a collaborative environment, embracing diversity, and building trust through transparency and truth. With a firm commitment to these principles, the company fosters a workplace that supports professional growth, inclusivity, and innovation. This commitment extends to providing a supportive hybrid working environment where employees are encouraged to grow both personally and professionally.

This role is within the North America Client Group Marketing division, based in Denver, Colorado. It is a highly strategic position that plays a significant role in the marketing and client engagement efforts of Janus Henderson Investors. The Digital Marketing Automation Specialist will be responsible for managing and executing sophisticated email and marketing automation campaigns aimed at client acquisition, retention, and increasing wallet share. This is a full-time position with a competitive salary range of $105,000 to $110,000 and offers an annual discretionary bonus opportunity based on organizational and individual performance.

The ideal candidate will be a detail-oriented, data-driven marketing professional with extensive expertise in Pardot and Salesforce platforms, particularly within the financial services industry. The role demands a deep understanding of the financial advisor and institutional investor sales processes and client journeys. Candidates should possess advanced email marketing skills, including design, development, testing, and optimization to ensure campaigns meet high standards of effectiveness and client experience.

Key responsibilities include strategizing, designing, and deploying multi-touch email drip campaigns that enhance client engagement across all lifecycle stages. The specialist will serve as a subject matter expert for email design, development, and Pardot technology, ensuring that the email marketing program adheres to industry best practices and aligns with internal brand standards. They will regularly analyze campaign data to identify insights, recommend improvements, and implement innovative marketing solutions to drive ROI and optimize the customer engagement process. This role also involves collaborating closely with marketing partners and stakeholders to create comprehensive client and prospect experiences tailored to different market channels.

Janus Henderson Investors offers a collaborative and inclusive culture where employees are valued contributors to the company’s mission. Beyond competitive compensation, employees benefit from generous holiday policies, health and wellbeing programs including corporate membership to Wellhub, paid volunteer time, comprehensive professional development opportunities including tuition reimbursement, and family support services. Unique employee engagement initiatives such as a 14er challenge and regular social events add to the supportive work environment. Janus Henderson Investors places significant emphasis on providing reasonable accommodations and flexible work arrangements to support employee needs.

Working at Janus Henderson Investors means being part of a company that not only values your professional skills but also supports your growth with leadership development programs, continuous training, and career advancement opportunities. The role does not involve supervisory responsibilities, but there is considerable potential for mentorship and personal development within the organization. Candidates are expected to understand and comply with regulatory standards, including market abuse prevention, anti-money laundering policies, and ethical investment advisory codes, reflecting the high compliance standards of the investment management industry.

Overall, this position is an exciting opportunity for a marketing automation specialist to join a prestigious and forward-thinking firm dedicated to excellence and client-first principles in the financial investment space.