Senior Analyst Content Strategy

Bimbo Bakeries USA is a leading bakery company renowned for its rich heritage and commitment to delivering high-quality baked goods. As part of the world’s largest baking company, Bimbo Bakeries USA boasts a family of more than 20,000 associates who work diligently across bakeries, sales centers, offices, and sales routes nationwide. This extensive network ensures that consumers receive the freshest, most delicious bakery products at every meal, including beloved brands such as Arnold®, Brownberry®, Oroweat®, Thomas’® English Muffins, Sara Lee®, Entenmann’s®, and Marinela® treats. The company places significant emphasis on fostering a safe, inclusive, and diverse work environment that recognizes the importance of individual authenticity and professional development. Employees enjoy competitive pay and comprehensive benefits, reflecting the organization’s dedication to supporting its workforce.

The Senior Analyst, Digital Shelf & Content Syndication position at Bimbo Bakeries USA is an exciting and strategic role situated within the Omnichannel team. Reporting to the Manager of Product Information Management, this position is responsible for spearheading digital shelf strategies and managing content syndication activities across multiple retailer and digital commerce platforms. The Senior Analyst works closely with a broad array of internal stakeholders such as sales, branding, and packaging graphics teams, as well as external agencies, retailers, and content syndication providers. This role is crucial to optimizing product content for discoverability, engagement, and conversion, ultimately driving digital shelf performance for all company brands.

A key focus of this role includes overseeing content syndication through platforms like Salsify, Syndigo, and NIQ, ensuring that product information is accurately and promptly published in line with retailer requirements. The Senior Analyst also leads initiatives to audit and enhance product detail pages (PDPs), conduct content performance analyses, and implement governance and best practices to maintain quality and scalability of content operations. They are expected to communicate complex performance data and provide actionable insights to stakeholders and leadership. This role demands a strong understanding of SEO, AEO, and other digital content strategies to maximize online visibility and sales potential.

Candidates considered for this role should hold a bachelor’s degree preferably in Marketing, Business, Communications, Analytics, or a related discipline, with 4 to 7 years of relevant experience in digital shelf strategy, content syndication, product information management, ecommerce, or omnichannel commerce. Experience within CPG, retail, or digital commerce environments is highly valued. The role offers a salary range of $66,600 to $86,600 and eligibility for an annual bonus, complemented by a comprehensive benefits package including paid time off and a 401k plan with company match.

Beyond technical skills, this position requires a candidate who thrives in a collaborative environment, demonstrates initiative and accountability, and can navigate complex project demands with enthusiasm and energy. The Senior Analyst will serve as a subject matter expert in content syndication and digital shelf best practices, influencing a range of internal and external partners without direct authority. They must effectively manage multiple priorities and drive continuous improvements to support the growth and success of Bimbo Bakeries USA’s digital commerce channels.