Sales Support Representative (SSR)

Golden Waffles, operating under New Carbon Company and headquartered in Glen Mills, Pennsylvania, stands as the largest supplier of waffle irons and waffle mix in the hospitality and foodservice industry. This esteemed company has established itself as a market leader by catering to an extensive client base that includes restaurants, hotels, colleges, corporate settings, and theme parks. With over 85 years of experience, Golden Waffles offers a comprehensive turnkey waffle program that includes everything from their signature mixes, toppings, and flavorings to waffle iron equipment and maintenance services, spanning more than 40,000 customer locations across North America and globally.

Known for their superior product quality, Golden Waffles combines tradition with innovation, ensuring customers can provide their guests with a consistently delicious waffle experience that also delivers high margins without the typical operational challenges of serving waffles. Their impressive footprint ensures coast-to-coast coverage in the United States, supported by a global distribution partner network covering approximately 45 countries. With a workforce of around 270 associates, including a highly efficient geographically dispersed delivery team of approximately 115 employees and over 80 distribution centers nationwide, the company ensures timely service and product availability. Their South Bend, Indiana facility, dedicated to waffle iron manufacturing and refurbishment, adds further value by guaranteeing prompt and quality equipment service.

The Sales Support Representative at Golden Waffles holds a pivotal fill-in role essential to sustaining route sales operations when regular route sales representatives are on vacation or leave. This position is instrumental in maintaining continuity of sales and delivering exceptional service to customers during these periods, thereby nurturing route stability and customer satisfaction. In addition to serving as a reliable backup resource, the role supports temporary expansions during territory growth, effectively adapting to evolving business demands.

This role demands a proactive, self-motivated individual who thrives in a fast-paced environment and enjoys balancing both sales and logistics responsibilities. The Sales Support Representative actively engages in cultivating relationships with existing customers to boost product sales and order consistency, while also identifying and pursuing new business opportunities to expand market share. They execute strategic sales plans aimed at meeting and surpassing sales targets on a regular cadence—monthly, quarterly, and annually. Furthermore, educating customers on product offerings, pricing, promotions, and merchandising strategies is a key responsibility, empowering customers to maximize their sales potential.

In terms of route and territory management, this position requires efficient oversight of designated sales routes to guarantee timely deliveries and outstanding service experiences. The representative plans and manages route schedules to optimize time and costs, monitors inventory levels, tracks sales performance, and executes accurate product orders based on customer demand. The use of company tools and technology is integral, helping track sales metrics, order statuses, and customer insights, while keeping up-to-date on market trends and competitor activities within assigned territories to maintain a competitive edge.

Operations and compliance are core aspects of the role, requiring the Sales Support Representative to load, transport, and deliver products safely in full compliance with Department of Transportation (DOT) regulations and company policies. Responsibilities include maintaining product freshness through proper handling and storage, adhering to vehicle maintenance and sanitation standards, and completing all reporting and documentation tasks accurately and punctually. This ensures operational efficiency and high standards of customer satisfaction.

Golden Waffles offers a dynamic and rewarding work environment, where employees directly contribute to a company with a rich history, proven excellence, and a passion for delivering the best waffle experience. The Sales Support Representative is a vital part of this success, providing essential support to drive growth, sustain customer loyalty, and uphold the brand's reputation for quality and service excellence. This role provides valuable hands-on experience in sales, logistics, and customer relationship management within a thriving foodservice supply company known throughout North America and beyond.