Sales Representative

New Carbon Company, operating under the trade name Golden Waffles, is headquartered in Glen Mills, Pennsylvania. As the largest supplier of waffle irons and waffle mix in the hospitality and foodservice industry, Golden Waffles has a distinguished legacy spanning over 85 years. The company offers a comprehensive turnkey program that includes waffles mixes, toppings, flavorings, waffle iron equipment, and related maintenance services. Golden Waffles serves an extensive customer base of over 40,000 locations across North America and internationally in approximately 45 countries. Their renowned products are staples in leading restaurants, hotels, colleges, corporate environments, and theme parks, offering quality and reliability that customers have trusted for decades.

Golden Waffles is a B2B2C solution provider that empowers its customers to offer consistently high-quality, delicious waffle products at high margins. Their products are designed to overcome common challenges associated with serving waffles, delivering convenience and excellence. The company maintains a strong geographic presence with over 80 distribution centers across the United States and a waffle iron manufacturing and refurbishment facility in South Bend, Indiana. This infrastructure enables timely delivery and strong customer service across their diverse markets. Employing approximately 270 associates, including a route delivery team of roughly 115 employees, Golden Waffles combines expert manufacturing with supply chain agility to meet customer demands efficiently.

The Route Sales Representative role at Golden Waffles is a crucial position that embodies the company’s commitment to quality and customer satisfaction. Working as the face of the Golden Waffles brand, this role entails direct interaction with customers, ensuring the delivery of premium waffle products while fostering strong customer relationships. This position is ideal for self-motivated, dynamic individuals who thrive in fast-paced environments and possess a passion for both sales and logistics. Route Sales Representatives manage their designated sales routes, build and sustain customer loyalty, and actively drive sales growth by identifying new business opportunities.

The role demands strategic thinking and exceptional customer service skills, as representatives must educate customers on product offerings, pricing, promotions, and merchandising. Strong route and territory management abilities are essential for optimizing delivery schedules, managing inventory, and monitoring sales data. Representatives also uphold rigorous operational standards by adhering to DOT and company regulations, ensuring product safety and quality through appropriate handling and storage. These professionals complete reporting and documentation accurately, contributing to smooth operational workflows.

Golden Waffles offers a unique and rewarding career experience for motivated sales professionals who enjoy a blend of customer interaction and operational responsibilities. The role not only provides the opportunity to work with a renowned brand but also allows individuals to play a pivotal role in expanding market share within their territories. This position typically requires a high school diploma or GED, a valid driver’s license, and the physical ability to handle products while complying with safety protocols. Experience in sales, route management, or the foodservice/consumer packaged goods (CPG) industries is preferred. Candidates successful in this role will demonstrate excellent communication, problem-solving, and independent working skills, combined with the ability to meet deadlines and manage time effectively. Overall, joining Golden Waffles means becoming part of a dedicated team committed to delivering exceptional waffle products and outstanding service to customers coast to coast and around the globe.