Sales Manager - SMERF

The Heathman Hotel, a member of the Makeready collection, is a distinguished luxury and lifestyle boutique hotel known for its exceptional guest experiences and commitment to quality service. The establishment prides itself on fostering an inclusive and supportive workplace that values the health, happiness, and well-being of its team members. As part of a larger organization, Makeready LLC upholds guiding principles that promote collaboration, integrity, and professionalism. The Heathman Hotel serves a diverse clientele and is dedicated to delivering seamless experiences that align with overall revenue goals and guest satisfaction. This prestigious hotel emphasizes the importance of teamwork and offers a variety of thoughtful benefits aimed at promoting work-life balance and professional growth. Being an equal opportunity employer, The Heathman Hotel encourages and supports a workplace culture where every individual can thrive based on their skills and performance, devoid of any form of discrimination.

The Sales Manager role at The Heathman Hotel is a dynamic and strategic position focused on managing the full sales cycle to achieve business growth and revenue targets. This role is pivotal in identifying, soliciting, and securing new group business across a variety of market segments, including corporate, association, and social, military, educational, religious, and fraternal (SMERF) groups. The Sales Manager will be responsible for responding to Requests for Proposals (RFPs), leading negotiations, and managing contracts to maximize revenue and profitability. They will conduct site tours, client presentations, and hotel showcases to effectively market the property and its offerings.

Collaboration is central to this role, with the Sales Manager working closely with Events and Operations teams to ensure the flawless execution of events and total client satisfaction. Maintaining strong relationships with planners is essential to drive repeat business, contributing to sustained growth. In addition to group sales, the Sales Manager will manage a portfolio of corporate accounts within the Business Transient (BT) sales segment. This includes prospecting, developing, and managing accounts to drive negotiated rate agreements, conducting outside sales calls, networking, and client visits to expand market share. Analytical skills are key as the Manager will analyze production reports and adjust sales strategies accordingly to optimize account performance.

Strategic alignment with Revenue Management is another critical component, ensuring pricing and availability strategies dovetail with broader financial objectives. The Sales Manager will be expected to achieve and exceed monthly, quarterly, and annual revenue goals, participate actively in sales strategy and revenue meetings, maintain precise forecasting and pipeline management, and identify local market trends and opportunities.

Relationship management extends beyond clients to internal departments, where the Sales Manager will act as a brand ambassador, building strong partnerships across the hotel. Delivering exceptional service throughout the sales cycle, from prospecting to post-stay follow-up, is vital in maintaining The Heathman Hotel's reputation for excellence.

This position offers a meaningful opportunity for an experienced sales professional with 2 to 5+ years of hotel sales experience, preferably within luxury, lifestyle, or boutique properties, to make significant contributions to a respected establishment. The comprehensive benefits package provided by Makeready includes medical, dental, and vision coverage, pet insurance, company-matched 401k and dependent care programs, paid time off, and a student loan repayment program, supporting the overall health and career satisfaction of the sales team.