Sales Manager

Great Wolf is a leading hospitality company known for its family-friendly indoor water park resorts across North America. Established with a strong commitment to providing memorable guest experiences, Great Wolf offers both entertainment and accommodation services primarily targeting families and group travelers. Their resorts combine fun-filled waterpark experiences with the comforts of a full-service lodge, ensuring every guest enjoys a delightful stay. With a focus on high-quality service and customer satisfaction, Great Wolf continuously strives to enhance its brand reputation and market presence through strategic sales and exceptional client relations. As a well-recognized name in the hospitality and entertainment industry, the company emphasizes creating dynamic opportunities for growth and professional development within an inclusive and energetic work environment.

The Sales Manager role at Great Wolf is a critical position tasked with targeting and converting high-margin sales opportunities related to group rooms and event bookings. This full-time position offers an annual base salary ranging from $32 to $38 per hour, supplemented by eligibility for bonuses, reflecting the significance of meeting and exceeding sales goals. The Sales Manager operates as a key driver in the company’s growth strategy by developing and executing comprehensive outbound prospecting strategies, especially aimed at securing business during shoulder and off-peak periods. Effective networking, research, and proactive business development efforts are essential to increase market share and capitalize on sales opportunities.

A significant aspect of this role includes converting inquiries into secured sales through swift response times, superior sales skills, and outstanding client service. Sales Managers represent Great Wolf at various local and regional trade and travel shows, positioning the company's brand prominently within the group events market. Strong account management skills come into play with diligent use of CRM systems for tracking sales activities, managing pipelines, and setting up future meetings. Building long-term client relationships is paramount, as is preparing persuasive proposals, sales materials, and contracts designed to close deals successfully.

This role demands responsibility for achieving assigned group room and catering sales goals, ensuring contributions to the lodge's financial success. Skillful negotiation of contract terms, including pricing for meeting room rental and audio-visual services, is a core component. Sales Managers must also handle operational follow-ups such as monitoring group room blocks, managing detailed booking information, and resolving any client complaints or discrepancies professionally. The position requires customer consultation proficiency and the ability to manage event specifications accurately, coordinating closely with internal operations teams.

Overall, the Sales Manager role at Great Wolf offers an exciting opportunity for experienced sales professionals in hospitality to leverage their expertise in event and conference sales within a dynamic and supportive environment. This position not only focuses on sales achievements but also encourages personal growth, customer engagement excellence, and an active role in the overall operational success of the lodge. The company fosters equality and inclusivity, ensuring fair employment practices and opportunities for all applicants and employees regardless of background. Candidates joining Great Wolf can expect a competitive compensation package, ongoing training, and the chance to work for a prestigious brand within the hospitality industry.