Sales Manager

League City, TX, USA|Onsite

Job Overview

Employment Type

Full-time

Compensation

Salary

Exact $60,000.00

Work Schedule

Standard Hours

Benefits

Paid Time Off

annual bonuses

Job Description

Great Wolf Lodge is a well-established hospitality company specializing in providing unique and memorable experiences through its indoor water park resort destinations. Renowned for combining the magic of family vacations with exceptional guest service, Great Wolf Lodge has grown to be a leader in the hospitality and entertainment industry. The company focuses on delivering fun, safe, and welcoming environments for families and groups of all sizes, making it a preferred destination for meetings, events, and leisure travel. With a commitment to quality and customer satisfaction, Great Wolf Lodge fosters a culture of teamwork, innovation, and continuous growth within the hospitality sector.

The Sales Manager position at Great Wolf Lodge is a crucial role designed to drive the group sales segment, focusing primarily on securing and converting high-margin sales opportunities. This role is bonus eligible and offers a competitive annual base salary of $60,000. The Sales Manager is responsible for developing and executing a robust outbound prospecting strategy targeting shoulder and off-peak group business—this includes group room and event sales that contribute significantly to the overall financial success of the lodge. Success in this role requires a strategic approach to networking, business development, client relationship management, and exceptional sales skills.

Key responsibilities of the Sales Manager involve cultivating new business through innovative outreach efforts and nurturing existing client relationships for repeat business and lifetime value. This position also demands proficiency in preparing compelling proposals, negotiating contract terms, and efficiently managing a sales pipeline using a CRM system. The Sales Manager will actively represent Great Wolf Lodge at local and regional trade shows, consistently promoting the Groups brand and uncovering new market opportunities.

Furthermore, the Sales Manager plays an active role in coordinating with various departments to ensure seamless event execution, timely communication regarding group accommodations, and resolving client issues proactively. Attention to detail, exceptional customer service, and the ability to multitask in a dynamic and deadline-driven setting are essential traits for this role. The Sales Manager must have a strong foundation in hospitality event sales, proven by a minimum of four years of relevant experience, combined with solid communication skills and a Bachelor’s degree in hotel, hospitality, or a related field.

Great Wolf Lodge is dedicated to creating an inclusive and respectful workplace, encouraging diversity and equal opportunity for all employees, including protected veterans and individuals with disabilities. Offering a supportive environment, ample opportunities for professional development, and a total compensation package that includes potential bonuses and paid time off, Great Wolf Lodge aims to attract driven sales professionals eager to contribute to the lodge’s continued growth and success.

Job Requirements

Bachelor's degree in hotel or hospitality or related field or equivalent combination of education and experience
Minimum 4 years in sales with specific experience in hospitality event or conference sales
Demonstrated proficiency in Microsoft Office Suite
Successful completion of criminal background check and drug screen
Successful Department of Motor Vehicle check
Professional communication skills both verbal and written

Job Qualifications

Bachelor's degree in hotel or hospitality or related field or equivalent combination of education and experience
Minimum 4 years in sales with specific experience in hospitality event or conference sales
Demonstrated proficiency in Microsoft Office Suite
Professional communication skills both verbal and written
Significant customer service experience
Strong problem solving and organizational skills
Attention to detail and ability to exceed quality standards
Enthusiastic and positive energy
Multi-tasking ability

Job Duties

Develop and execute comprehensive outbound prospecting strategy to secure new and existing group room and event business
Increase market share through effective networking, research and business development activities
Convert group and meeting inquiries to sales via fast response time and exceptional sales skills
Represent Great Wolf at local and regional trade and travel shows
Demonstrate strong account management fundamentals including effective CRM usage and pipeline management
Build and maintain key client relationships generating repeat business and lifetime value
Prepare compelling group proposals, sales materials and contracts resulting in sales wins
Deliver on assigned group room and catering sales goals
Exercise authority to skillfully negotiate contracting terms including pricing for meeting room rental and audio visual
Submit weekly reports documenting sales activities, converted business and pipeline progression
Create and update quarterly sales action plans outlining business development objectives and market segment strategy
Provide consultation to clients on all aspects of lodge’s facilities and services
Monitor room blocks and communicate with appropriate property personnel on group room pick-ups and rooming lists
Represent the lodge in investigating and resolving any group complaints or conflicts
Complete Banquet Event Orders and Resumes for clients and operations departments
Provide detailed information on meeting-specific needs throughout the booking process
Enter accurate rooming lists, routing information, tax-exempt status and verification of payment in Company software systems
Maintain Posting Master account ledger by tracking all open PM accounts