Sales Event Manager

Jack Laurie Group is a dynamic company based in Indianapolis, IN that specializes in connecting businesses through strategic event management and innovative marketing solutions. Known for its commitment to delivering measurable business growth, the company prides itself on blending traditional sales approaches with cutting-edge digital marketing initiatives to create impactful results. As a full-time, in-office employer, Jack Laurie Group emphasizes collaboration, direct communication, and a hands-on approach to driving sales and marketing success. The company offers a competitive base salary ranging from $60,000 to $75,000, with bonus potential up to 10 percent of the base salary based on performance, alongside a comprehensive benefits package. Joining Jack Laurie Group means becoming part of a team dedicated to winning business through innovative event strategies and integrated marketing efforts.

The Sales Events Manager role at Jack Laurie Group plays a critical role within the Sales and Marketing team. This position is ideal for a proactive professional who thrives on managing the end-to-end execution of events and supporting digital marketing campaigns. The manager will be deeply involved in planning, coordinating, and optimizing tradeshows, customer events, and industry engagements to ensure each initiative drives measurable pipeline and revenue growth. This is not a remote position; it demands full engagement within the office environment and active collaboration with sales teams to align goals and maximize event impact.

The successful candidate will take ownership of all event logistics, including scheduling, booth setups, materials, and coordination, ensuring the seamless delivery of each event. They will also secure and manage event sponsorships, balancing exposure opportunities with cost management to maximize return on investment. By tracking event performance metrics such as leads, pipeline advancement, and revenue impact, the Sales Events Manager will provide critical insights that support data-driven decisions and continuous improvement. Additionally, the role is responsible for coordinating post-event follow-up activities to facilitate prompt lead conversion.

Beyond event management, the Sales Events Manager will actively collaborate on digital marketing efforts, including social media campaigns, event promotions, content creation like blogs and website updates, and supporting broader initiatives that enhance lead generation and brand awareness. Strong relationships with vendors, partners, and internal stakeholders are crucial to the role’s success, as is the ability to juggle multiple projects simultaneously with superior organizational skills.

This role suits candidates with proven expertise in event planning, sales support, and digital marketing, particularly those experienced in driving B2B marketing strategies from conception to execution. Familiarity with CRM platforms such as Zoho, Salesforce, or HubSpot is essential, as is the capacity to analyze marketing data and communicate results effectively. Excellent written and verbal communication skills are required to engage diverse stakeholders and articulate marketing messages clearly. Overall, this position offers an exciting opportunity to contribute directly to the company’s growth by delivering impactful sales events and digital campaigns focused on generating qualified leads and driving revenue.