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Job Overview
Employment Type
Full-time
Compensation
Salary
Range $60,000.00 - $75,000.00
Work Schedule
Standard Hours
Benefits
full benefits package
bonus potential
competitive salary
In-office work environment
Opportunity for growth
Collaborative team culture
Impactful role
Job Description
Jack Laurie Group is a dynamic company based in Indianapolis, IN that specializes in connecting businesses through strategic event management and innovative marketing solutions. Known for its commitment to delivering measurable business growth, the company prides itself on blending traditional sales approaches with cutting-edge digital marketing initiatives to create impactful results. As a full-time, in-office employer, Jack Laurie Group emphasizes collaboration, direct communication, and a hands-on approach to driving sales and marketing success. The company offers a competitive base salary ranging from $60,000 to $75,000, with bonus potential up to 10 percent of the base salary based on performance, alongside... Show More
Job Requirements
- Proven experience in event planning, sales support, B2B marketing, or digital marketing
- experience managing tradeshows or large-scale events from start to finish
- experience supporting or executing digital marketing campaigns (social, content, email, etc.)
- strong understanding of lead generation across both events and digital channels
- experience working directly with sales teams to drive results
- experience using CRM systems (Zoho, Salesforce, HubSpot, or similar)
- ability to track, analyze, and report on performance and ROI
- strong organizational skills with the ability to manage multiple initiatives at once
- excellent communication and writing skills
Job Qualifications
- Proven experience in event planning, sales support, B2B marketing, or digital marketing
- experience managing tradeshows or large-scale events from start to finish
- experience supporting or executing digital marketing campaigns (social, content, email, etc.)
- strong understanding of lead generation across both events and digital channels
- experience working directly with sales teams to drive results
- experience using CRM systems (Zoho, Salesforce, HubSpot, or similar)
- ability to track, analyze, and report on performance and ROI
- strong organizational skills with the ability to manage multiple initiatives at once
- excellent communication and writing skills
- bachelor's degree in business, marketing, or related field
- experience securing sponsorships and managing partner relationships
- experience managing integrated marketing campaigns (events plus digital)
Job Duties
- Plan and execute tradeshows, customer events, and industry engagements
- own all event logistics including scheduling, booth setup, materials, and coordination
- partner with sales teams to align event goals, target audiences, and follow-up strategies
- track and report on event performance, including leads, pipeline, and revenue impact
- secure and manage event sponsorships to maximize exposure and offset costs
- manage event budgets and ensure strong return on investment
- coordinate post-event follow-up to ensure timely lead conversion
- collaborate with marketing on event-related and digital content, including social media campaigns, event promotion and recaps, blog or website content
- support broader digital marketing initiatives tied to lead generation and brand awareness
- build relationships with vendors, partners, and internal stakeholders
Job Criteria
Experience
Mid Level (3-7 years)
Job Location
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