Sales Coordinator

Cape Coral, FL, USA|Onsite

Job Overview

Employment Type

Full-time

Compensation

Salary

Range $55,000.00 - $65,000.00

Work Schedule

Flexible

Day Shifts

Weekend Shifts

Benefits

Medical insurance

Dental Insurance

Vision Insurance

flexible spending accounts

basic life insurance

long-term disability

short-term disability

Paid sick leave

paid vacation leave

Holiday pay

Employee assistance program

educational assistance

Job Description

Lee County Visitor & Convention Bureau (VCB) is a pivotal organization dedicated to promoting Southwest Florida, particularly Lee County, as a premier destination for leisure travelers, meetings, and group events. Located in Fort Myers, FL, this full-time, regular position offers an annual salary ranging from $55,000 to $65,000. The VCB collaborates extensively with hotels, restaurants, attractions, and event organizers to attract visitors to the community and bolster the local economy. By leveraging marketing campaigns, special events, and robust partnerships, the bureau plays a critical role in making Lee County an appealing and vibrant place to live, work, and visit. Lee County itself is a thriving region in beautiful Southwest Florida with over 800,000 residents, committed to delivering high-quality services anchored on sustainability and innovation.

As a Sales Coordinator for the Lee County Visitor & Convention Bureau Sales Team, you will be an integral part of the mission to showcase the beauty, culture, and immersive experiences that Southwest Florida offers. This position is designed for those who excel in organization, communication, and relationship-building within a dynamic and fast-paced work environment. Your role will directly support sales efforts that attract visitors, meetings, and events to Lee County, aiding in the local economy's growth and vibrancy.

The Sales Coordinator will provide essential administrative support to the sales managers and assist with various sales-related activities, such as routing sales leads, maintaining travel calendars, and ensuring smooth trade show preparations. The role also involves engaging with clients and community partners through site inspections, familiarization tours, and event coordination. Creating marketing content, including presentations, e-newsletters, and simple video assets, will be a key part of your duties, alongside managing digital assets and databases using CRM systems like Simpleview, Cvent, and Drupal.

Additionally, the Sales Coordinator will help organize and execute sales-related events and activities that promote Lee County as a world-class destination. This role offers an excellent opportunity to gain diverse experience in tourism, sales, marketing, and event coordination while working collaboratively with a supportive team. Candidates must possess a valid driver’s license, have relevant educational or experiential background related to business, marketing, hospitality, or related fields, and demonstrate strong communication and multitasking skills. Flexibility to work occasional evenings and weekends for special events or emergency situations is also necessary.

Joining the Lee County Visitor & Convention Bureau means becoming part of a vibrant community-focused organization dedicated to excellence and innovation in the tourism industry. With comprehensive benefits and a chance to make a tangible impact, this role offers a meaningful career path for motivated individuals committed to promoting travel and tourism in one of Florida’s most beautiful regions.

Job Requirements

any combination of education and experience equivalent to an associate degree or two years of college in business, marketing, hospitality, or a closely related field such as tourism or travel industry studies, communications or public relations, event management or recreation management, hotel and resort management, business administration or customer experience
two years of experience in hospitality, marketing, sales, or a similar field including tourism or travel industry roles, event planning or conference services, customer service or guest relations, administrative support in business, marketing, or hospitality, work in hotels, resorts, attractions, or visitor-focused organizations
valid driver's license with an acceptable driving record

Job Qualifications

associate degree or two years of college in business, marketing, hospitality, or a closely related field such as tourism or travel industry studies, communications or public relations, event management or recreation management, hotel and resort management, business administration or customer experience
two years of experience in hospitality, marketing, sales, or a similar field including tourism or travel industry roles, event planning or conference services, customer service or guest relations, administrative support in business, marketing, or hospitality, work in hotels, resorts, attractions, or visitor-focused organizations
valid driver's license with an acceptable driving record
bachelor's degree in hospitality, marketing, business, or a related field preferred
experience in hotels, resorts, attractions, tourism, or Destination Marketing Organizations (DMOs) preferred
marketing experience highly desirable
strong communication and customer service skills
excellent organization, multitasking, and attention to detail
proficiency with Microsoft Office, Canva, and CRM systems (Simpleview preferred)
ability to think critically, solve problems, and take initiative
flexibility and adaptability in a fast-paced environment
ability to build strong relationships with partners and clients
professionalism, integrity, and a positive attitude
fluency in Spanish, German, or another foreign language is a plus

Job Duties

provide daily administrative support to the sales team
route sales leads and calls to the appropriate managers
assist with trade show preparation, travel calendars, follow-up, and entering notes into our crm
conduct phone outreach to help schedule appointments for sales missions
support new business development and lead generation
assist with client site inspections, familiarization tours, and special event coordination
attend local meetings and events to share the value of tourism in lee county
build and maintain relationships with hotels, attractions, vendors, and community partners
work with international vendors and travel trade partners
create presentations and sales materials using canva and powerpoint
write and send quarterly e-newsletters for meeting planners and other markets
produce simple video assets for the meetings and groups youtube playlist and social media
review and edit group marketing copy for meetings, travel trade, and weddings
manage and update crm and website content using simpleview, cvent, and drupal
maintain partner information on the simpleview extranet
create personalized conference landing pages for booked groups
update meeting-related content on leevcb.com and meetinfortmyers.com
use post-meeting surveys to collect feedback and testimonials
compile data and reports as needed
assist with planning and executing sales-related events, tours, and client activities
support vcb events and special meetings such as annual meeting, e awards, and island hopper songwriter fest
help secure event venues and coordinate logistics