Sales & Marketing Manager | Full-Time | Greater Richmond Convention Center

Job Overview

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Employment Type

Full-time
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Compensation

Salary
Range $58,000.00 - $63,000.00
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Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) savings plan
401(k) matching
Paid Time Off
vacation days

Job Description

Oak View Group (OVG) is a global leader in premium live entertainment infrastructure and services, established in 2015. The company specializes in comprehensive venue development and offers end-to-end capabilities in venue management, hospitality, and sponsorship sales. With a platform that supports seven world-class owned venues and a diverse client roster including iconic arenas, stadiums, convention centers, music festivals, performing arts centers, and cultural institutions, OVG spans four continents. As a powerhouse in the live entertainment industry, OVG combines innovation and premium service to enhance the experience of event organizers, performers, and attendees worldwide.

The Greater Richmond Convention Center (GRCC), a leading venue within the OVG portfolio, stands as the largest meeting and exhibition space in Virginia. Offering 178,158 square feet of contiguous exhibit space, an expansive 30,550 square-foot Grand Ballroom, and an additional 50,000 square feet of meeting and banquet space, the GRCC accommodates a broad spectrum of events ranging from intimate meetings to large-scale trade shows and conventions. Conveniently located along the I-95 corridor, it is accessible to half of the U.S. population within a 500-mile radius, supported by the dynamic and affordable Richmond region surrounded by significant landmarks such as the Blue Ridge Mountains and the Atlantic Ocean.

The Sales & Marketing Manager role at GRCC is a critical position that merges proactive sales strategies with innovative, digital-first marketing approaches to increase venue visibility and boost revenue growth. This dual-role position demands a vibrant blend of creativity, strategic thinking, and a strong data-driven mindset. It requires a professional who thrives in a fast-paced, collaborative workplace and excels at balancing sales initiatives with comprehensive marketing campaigns.

The incumbent will be instrumental in driving new business development through active client prospecting, relationship building, and networking while responding to Requests for Proposals (RFPs) with compelling event hosting proposals for GRCC. They will represent the venue at tradeshows and conferences, collaborate with local and regional partners such as the Convention and Visitors Bureau (CVB), and design commercial partnership programs to generate additional non-event revenue through advertising and sponsorship sales.

Marketing responsibilities include conceiving and executing annual marketing strategies aligned with sales objectives, enhancing the venue’s brand through digital channels like website management, social media, email marketing, and digital signage. The manager will create engaging content using tools like Adobe Creative Suite and Canva, manage digital advertising campaigns across multiple platforms, and spearhead public relations efforts including press release management and media relations.

The ideal candidate will possess a combination of sales prowess, marketing expertise, and interpersonal skills necessary to position the GRCC as a premier venue both regionally and nationally. The role offers an annual salary ranging from $58,000 to $63,000 along with comprehensive benefits including health, dental, and vision insurance, a 401(k) savings plan with matching, and paid time off encompassing vacation, sick days, and holidays. This position welcomes individuals passionate about driving innovation in venue sales and marketing while contributing to the success of one of Virginia's premier event destinations. The role will remain open until July 31, 2026, emphasizing OVG’s commitment to finding the right fit to further the organization's growth and excellence in service.

Job Requirements

  • Bachelor’s degree in marketing, communications, business, public relations, or a related field or equivalent professional experience
  • 3 to 5 years of sales and marketing experience preferably in convention centers, hotels, sports or entertainment venues, or large public assembly facilities
  • proven experience managing digital marketing platforms and social media
  • experience developing and selling advertising and sponsorship packages
  • strong communication and storytelling skills
  • proficiency with Microsoft Office
  • adaptability and proactiveness in sales and marketing environments
  • creativity and strategic thinking
  • ability to work collaboratively

Job Qualifications

  • Bachelor’s degree in marketing, communications, business, public relations, or a related field
  • minimum 3 to 5 years of progressively responsible sales and marketing experience, preferably within convention centers, hotels, sports or entertainment venues, or large public assembly facilities
  • experience with regional and/or national destination marketing strongly preferred
  • proven experience managing digital marketing platforms, websites, and social media channels
  • experience developing and selling advertising and sponsorship packages
  • strong writing, editing, and storytelling skills with the ability to analyze marketing performance metrics
  • proficiency with Microsoft Office
  • basic photography/videography skills and familiarity with editing software a plus
  • strategic thinker with strong execution skills and a modern, digitally savvy marketing mindset
  • collaborative, creative, results-driven, and comfortable representing the organization publicly
  • proactive in the sales process, adaptable to change, and eager to bring new ideas

Job Duties

  • Proactively solicit new business through sales calls, client prospecting and relationship building, and networking to continuously grow the client database
  • respond to the RFPs event and develop proposals to highlight the value of hosting events at the GRCC
  • attend tradeshows, networking events, and industry and regional conferences
  • work collaboratively with CVB for sales and marketing strategies
  • develop commercial partnership programs and sell advertising and sponsorship opportunities to generate non-event revenue: prepare proposals, negotiate terms, and contract execution
  • conduct facility tours for prospective clients and represent the facility at local and national trade shows, conferences, and industry events
  • develop, implement, and evaluate annual marketing strategies and plans aligned with sales goals and market positioning
  • actively promote the Convention Center as a world-class meetings, conventions, and exhibitions facility at the regional and national levels
  • lead targeted marketing campaigns for priority markets, events, and business segments
  • manage and evolve the center's digital presence, including website, analytics, email marketing, social media, and digital signage
  • create and design content for social media, web, and print using Adobe Creative Suite, Canva, or similar tools
  • plan and execute digital advertising campaigns, including paid social, search, display, and retargeting
  • development and creation of marketing and brand-promoting materials, including annual reports, sales materials, and RFP proposal decks
  • develop and implement a proactive public relations strategy for the facility and key events
  • manage public relations initiatives, including but not limited to writing and distributing press releases, media alerts, and talking points
  • serve as the primary contact for media inquiries
  • build and maintain strong relationships with local, regional, and industry media
  • provide creative and strategic marketing support to the sales team, including proposals, presentations, and collateral
  • collaborate with tourism, hospitality, community, and venue stakeholders to enhance destination impact

Job Criteria

Experience

Mid Level (3-7 years)


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