Sales & Marketing Manager | Full-Time | Greater Richmond Convention Center
Job Overview
Employment Type
Full-time
Compensation
Salary
Range $58,000.00 - $63,000.00
Work Schedule
Standard Hours
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) savings plan
401(k) matching
Paid Time Off
Job Description
Oak View Group (OVG) is the global leader in premium live entertainment infrastructure and services, providing a comprehensive platform that spans venue development, venue management, hospitality, and sponsorship sales. Founded in 2015, OVG has quickly established itself as a powerhouse in the live entertainment industry, serving a diverse portfolio of seven world-class owned venues and a prestigious client roster. This client roster includes some of the most iconic arenas, stadiums, convention centers, music festivals, performing arts centers, and cultural institutions across four continents. Through its innovative and expansive approach, OVG continues to shape the future of live events, offering end-to-end solutions that enhance fan experiences and optimize venue operations worldwide.
The Sales & Marketing Manager role at the Greater Richmond Convention Center (GRCC) is a unique dual-function position that combines proactive sales initiatives with creative, data-driven marketing strategies to drive venue awareness and revenue growth. Located in Virginia, the GRCC is the largest meeting and exhibition venue in the Commonwealth, boasting 178,158 square feet of contiguous exhibit space, a 30,550 square-foot grand ballroom, and an additional 50,000 square feet dedicated to meeting and banquet events. Its strategic location along the I-95 corridor places it within a 500-mile radius of half the U.S. population, offering a significant advantage for regional and national event hosting.
This position is ideal for a candidate who thrives at the intersection of creativity, strategic thinking, and analytical rigor. The Sales & Marketing Manager will actively engage in developing new business opportunities, responding to event requests for proposals (RFPs), attending tradeshows, and nurturing strong partnerships, including collaboration with the Convention and Visitors Bureau (CVB). The role also involves crafting and executing comprehensive marketing plans leveraging digital channels such as websites, social media, email campaigns, and digital signage to promote the venue’s brand and offerings.
Additionally, the position requires managing public relations efforts, including media relations, press releases, and event promotion, as well as developing advertising and sponsorship programs to generate additional revenue streams beyond event hosting. Utilizing tools like Adobe Creative Suite and Canva to design engaging content, the manager will play a crucial role in elevating the GRCC’s profile as a world-class meetings, conventions, and exhibitions facility on both regional and national stages.
This role is full-time and offers an annual salary range of $58,000 to $63,000, along with a comprehensive benefits package including health, dental, and vision insurance, 401(k) savings plan with matching, and paid time off covering vacation, sick days, and 11 holidays. The position is open until July 31, 2026, reflecting the organization's ongoing commitment to securing top talent for this critical role.
Working at Oak View Group means joining a diverse, inclusive team dedicated to positively disrupting the sports and live entertainment industry. OVG embraces innovation fueled by diverse perspectives and is committed to creating environments that reflect and celebrate the communities it serves. This commitment permeates every aspect of the organization, including equal employment opportunity policies that prohibit discrimination based on protected classes such as veteran status, race, religion, sex, disability, and more. Joining OVG provides a unique opportunity to contribute to a globally recognized leader, grow professionally within a collaborative culture, and make a meaningful impact on the live entertainment landscape.
The Sales & Marketing Manager role at the Greater Richmond Convention Center (GRCC) is a unique dual-function position that combines proactive sales initiatives with creative, data-driven marketing strategies to drive venue awareness and revenue growth. Located in Virginia, the GRCC is the largest meeting and exhibition venue in the Commonwealth, boasting 178,158 square feet of contiguous exhibit space, a 30,550 square-foot grand ballroom, and an additional 50,000 square feet dedicated to meeting and banquet events. Its strategic location along the I-95 corridor places it within a 500-mile radius of half the U.S. population, offering a significant advantage for regional and national event hosting.
This position is ideal for a candidate who thrives at the intersection of creativity, strategic thinking, and analytical rigor. The Sales & Marketing Manager will actively engage in developing new business opportunities, responding to event requests for proposals (RFPs), attending tradeshows, and nurturing strong partnerships, including collaboration with the Convention and Visitors Bureau (CVB). The role also involves crafting and executing comprehensive marketing plans leveraging digital channels such as websites, social media, email campaigns, and digital signage to promote the venue’s brand and offerings.
Additionally, the position requires managing public relations efforts, including media relations, press releases, and event promotion, as well as developing advertising and sponsorship programs to generate additional revenue streams beyond event hosting. Utilizing tools like Adobe Creative Suite and Canva to design engaging content, the manager will play a crucial role in elevating the GRCC’s profile as a world-class meetings, conventions, and exhibitions facility on both regional and national stages.
This role is full-time and offers an annual salary range of $58,000 to $63,000, along with a comprehensive benefits package including health, dental, and vision insurance, 401(k) savings plan with matching, and paid time off covering vacation, sick days, and 11 holidays. The position is open until July 31, 2026, reflecting the organization's ongoing commitment to securing top talent for this critical role.
Working at Oak View Group means joining a diverse, inclusive team dedicated to positively disrupting the sports and live entertainment industry. OVG embraces innovation fueled by diverse perspectives and is committed to creating environments that reflect and celebrate the communities it serves. This commitment permeates every aspect of the organization, including equal employment opportunity policies that prohibit discrimination based on protected classes such as veteran status, race, religion, sex, disability, and more. Joining OVG provides a unique opportunity to contribute to a globally recognized leader, grow professionally within a collaborative culture, and make a meaningful impact on the live entertainment landscape.
Job Requirements
- Bachelor's degree in marketing, communications, business, public relations, or a related field or equivalent professional experience
- minimum 3-5 years of sales and marketing experience preferably in convention centers, hotels, or entertainment venues
- experience with regional or national destination marketing
- ability to manage digital marketing platforms and social media channels
- skills in creating marketing proposals and sales presentations
- proficiency in Microsoft Office
- basic photography and videography skills a plus
- strong written and verbal communication skills
- strategic thinking and ability to execute marketing plans
- public representation skills
- adaptability and creativity in sales and marketing approaches
Job Qualifications
- Bachelor's degree in marketing, communications, business, public relations, or a related field
- minimum 3-5 years of progressively responsible sales and marketing experience, preferably within convention centers, hotels, sports or entertainment venues, or large public assembly facilities
- experience with regional and/or national destination marketing strongly preferred
- proven experience managing digital marketing platforms, websites, and social media channels
- experience developing and selling advertising and sponsorship packages
- strong writing, editing, and storytelling skills with the ability to analyze marketing performance metrics
- proficiency with Microsoft Office
- basic photography/videography skills and familiarity with editing software a plus
- strategic thinker with strong execution skills and a modern, digitally savvy marketing mindset
- collaborative, creative, results-driven, and comfortable representing the organization publicly
- proactive in the sales process, adaptable to change, and eager to bring new ideas
Job Duties
- Proactively solicit new business through sales calls, client prospecting and relationship building, and networking to continuously grow the client database
- respond to the RFPs event and develop proposals to highlight the value of hosting events at the GRCC
- attend tradeshows, networking events, and industry and regional conferences
- work collaboratively with CVB for sales and marketing strategies
- develop commercial partnership programs and sell advertising and sponsorship opportunities to generate non-event revenue: prepare proposals, negotiate terms, and contract execution
- conduct facility tours for prospective clients and represent the facility at local and national trade shows, conferences, and industry events
- develop, implement, and evaluate annual marketing strategies and plans aligned with sales goals and market positioning
- actively promote the Convention Center as a world-class meetings, conventions, and exhibitions facility at the regional and national levels
- lead targeted marketing campaigns for priority markets, events, and business segments
- manage and evolve the center's digital presence, including website, analytics, email marketing, social media, and digital signage
- create and design content for social media, web, and print using Adobe Creative Suite, Canva, or similar tools
- plan and execute digital advertising campaigns, including paid social, search, display, and retargeting
- develop and create marketing and brand-promoting materials, including annual reports, sales materials, and RFP proposal decks
- develop and implement a proactive public relations strategy for the facility and key events
- manage public relations initiatives, including writing and distributing press releases, media alerts, and talking points
- serve as the primary contact for media inquiries
- build and maintain strong relationships with local, regional, and industry media
- provide creative and strategic marketing support to the sales team, including proposals, presentations, and collateral
- collaborate with tourism, hospitality, community, and venue stakeholders to enhance destination impact
Job Criteria
Experience
Mid Level (3-7 years)
Job Location
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