Route Sales Representative (RSR)

Golden Waffles, operating under the New Carbon Company umbrella, is a leading supplier in the hospitality and foodservice industry headquartered in Glen Mills, Pennsylvania. For over 85 years, Golden Waffles has specialized in providing a comprehensive waffle program to a vast network of more than 40,000 customer locations across North America and internationally. The company prides itself on offering top-quality waffle mixes, toppings, flavorings, and waffle iron equipment, backed by dedicated maintenance services ensuring consistent product quality and customer satisfaction. Their products and equipment are trusted by a wide range of establishments including restaurants, hotels, colleges, corporate dining services, and theme parks. Golden Waffles leverages a widespread geographical footprint with over 80 distribution centers throughout the United States as well as a dedicated waffle iron manufacturing and refurbishment center in South Bend, Indiana, enabling efficient distribution and industry-leading service. The organization's global reach extends to approximately 45 countries, supported by a network of dedicated delivery professionals and support staff.

The role of a Route Sales Representative at Golden Waffles is pivotal in maintaining the company’s strong market presence and exceptional customer relationships. This position is responsible for managing an assigned sales route where the representative delivers premium waffle products directly to customers while working to grow the customer base and increase sales volumes. The Route Sales Representative serves as the face of Golden Waffles, exemplifying the brand's commitment to quality, service, and customer satisfaction. Successful candidates in this role must be highly self-motivated and thrive in a dynamic, fast-paced environment. They must adeptly balance the responsibilities of sales growth and logistical operations while fostering long-term relationships with a diverse clientele. The position demands excellent communication and organizational skills, an independent spirit, and the ability to perform physically demanding tasks such as loading and unloading products.

This position offers an exciting opportunity for individuals passionate about sales and customer service within the fast-moving consumer goods sector, particularly those with experience or interest in the foodservice or consumer packaged goods industry. Route Sales Representatives will be responsible for developing and executing strategic sales plans to meet monthly, quarterly, and annual targets, identifying new business opportunities, and ensuring timely delivery of products while adhering to safety and compliance standards including DOT regulations. The role requires proficient use of company-provided technology tools for tracking sales and order status, inventory management, and customer insights. Beyond sales and delivery responsibilities, representatives are also tasked with educating customers about product offerings, promotions, and merchandising to optimize sales potential.

Golden Waffles fosters a collaborative work environment supported by a geographically dispersed team of approximately 270 associates, including a route delivery team of around 115 dedicated professionals. The company values hard work, integrity, and commitment to excellence, providing employees with opportunities for growth and professional development. Those joining the Golden Waffles team become part of a legacy brand known for quality, innovation, and unparalleled customer service in the waffle supply industry. The role promises a dynamic and rewarding career path with the support of a well-established and industry-leading company dedicated to employee success and customer satisfaction.