Route Sales Representative (RSR)

Golden Waffles, operating under New Carbon Company and headquartered in Glen Mills, Pennsylvania, is the largest supplier of waffle irons and waffle mix to the hospitality and foodservice industry. With over 85 years of experience, Golden Waffles has established itself as a leading provider of high-quality waffle solutions to more than 40,000 customer locations across North America and globally in approximately 45 countries. The company offers a comprehensive turnkey waffle program, including mixes, toppings, flavorings, waffle iron equipment, and maintenance services, catering to a wide range of clients such as restaurants, hotels, educational institutions, corporate environments, and theme parks. Employing around 270 associates and supported by a geographically dispersed route delivery team of roughly 115, Golden Waffles ensures efficient distribution through more than 80 distribution centers located throughout the United States, as well as a manufacturing and refurbishment center in South Bend, Indiana. This extensive network guarantees prompt service and delivery to all customers.

As a key player in the foodservice equipment and supply sector, Golden Waffles is committed to enabling its clients to offer guests a consistently delicious and high-quality product that supports profitable margins without the usual obstacles of waffle service. The company’s strong geographic footprint and global distribution partners allow it to provide coast-to-coast coverage in the U.S. and international service across multiple continents.

The Route Sales Representative position at Golden Waffles is a vital role exclusively designed for individuals who are motivated self-starters passionate about sales and customer service in a dynamic environment. This full-time role involves managing a designated sales route, building lasting customer relationships, and driving revenue growth within the assigned territory. The representative serves as the face of Golden Waffles, responsible for delivering products directly to customers while promoting the brand's trusted quality. Key responsibilities include expanding the customer base, educating clients on product offerings and promotions, and efficiently managing logistics to optimize delivery routes and inventory levels. The role demands excellent communication skills, the ability to work independently, and the physical fitness to handle the loading and unloading of products. Familiarity with compliance requirements, including Department of Transportation regulations, is essential.

In this role, the successful candidate will enjoy the opportunity to contribute to the ongoing success of a historic yet innovative company, benefiting from a well-established operational structure and a supportive team environment. The position offers a unique blend of sales, territory management, and hands-on operations that provide an engaging day-to-day experience incorporating customer interaction, problem-solving, and logistical planning. Prospective employees can expect a competitive salary reflecting the critical nature of this role within Golden Waffles, along with opportunities for professional growth in a thriving segment of the hospitality industry.