Route Sales Representative (RSR)

Golden Waffles is a well-established company headquartered in Glen Mills, Pennsylvania, operating under the name New Carbon Company. As the largest supplier of waffle irons and waffle mix to the hospitality and foodservice industry, Golden Waffles boasts a history of over 85 years of delivering quality and excellence. The company plays a pivotal role in providing a comprehensive turnkey waffle program, inclusive of mixes, toppings, flavorings, and waffle iron equipment along with the necessary maintenance services. Serving over 40,000 customer locations across North America and around 45 countries worldwide, Golden Waffles has established itself as a leader in its sector, supplying products to leading restaurants, hotels, colleges, corporate environments, and theme parks.

The company’s extensive geographic footprint covers the entire United States coast to coast, supported by a robust global distribution network, ensuring prompt delivery and customer satisfaction. With about 270 associates and a well-dispersed route delivery team of approximately 115 members, Golden Waffles operates over 80 distribution centers in the U.S. Additionally, the company maintains a waffle iron manufacturing and refurbishment center located in South Bend, Indiana, ensuring efficiency in distribution and maintaining product quality. This infrastructure guarantees a seamless supply chain, supporting Golden Waffles’ mission to enable customers to offer consistent, delicious waffle products with high margins without the common hurdles in serving waffles.

The role of Route Sales Representative at Golden Waffles is crucial as these individuals embody the face of the brand, directly interacting with valued customers and promoting the company’s high-quality waffle products. This position focuses on managing assigned sales routes, building strong and lasting relationships with customers, and fostering business growth within the designated territory. The Route Sales Representative operates in a dynamic, fast-paced environment, juggling sales activities with logistical responsibilities to maintain excellent service levels.

Route Sales Representatives are tasked with not only growing sales through strategic customer engagement and education but also managing the operational aspects of the delivery routes effectively. They are expected to plan and optimize routes for efficiency, maintain accurate inventory records, utilize technologically advanced tools for tracking and reporting sales performance, and ensure compliance with all safety and regulatory standards including Department of Transportation (DOT) requirements. The company seeks motivated, self-starting individuals who work independently and have a strong customer service orientation with the ability to problem-solve and communicate efficiently.

In summary, the Route Sales Representative role at Golden Waffles is perfect for sales-oriented individuals who enjoy building customer relationships, have a knack for managing logistics, and are passionate about delivering top-notch waffle products. This role offers a blend of sales, customer service, territory management, and operational responsibilities, all contributing to the company’s mission of delivering delicious waffle solutions across the nation and beyond. Candidates who thrive in independent work settings and illustrate strong commitment to quality and efficiency will find this position rewarding and impactful.