Route Sales Representative (RSR)

Golden Waffles, operating under New Carbon Company and headquartered in Glen Mills, Pennsylvania, stands as the largest supplier of waffle irons and waffle mix to the hospitality and foodservice industry. With a rich history spanning over 85 years, Golden Waffles has established itself as a trusted name among leading restaurants, hotels, colleges, corporate environments, and theme parks worldwide. The company offers a comprehensive turnkey waffle program that encompasses high-quality mixes, toppings, and flavorings alongside waffle iron equipment and related maintenance services. Serving more than 40,000 customer locations throughout North America and approximately 45 countries globally, Golden Waffles delivers unparalleled products and service to its clients.

As a comprehensive B2B2C solution provider for the waffle category, Golden Waffles empowers its customers to offer consistently delicious and high-margin products with ease, eliminating typical challenges related to serving waffles. Their extensive geographic footprint includes over 80 distribution centers across the United States and a dedicated waffle iron manufacturing and refurbishment center located in South Bend, Indiana. This infrastructure ensures efficient delivery and service to customers coast to coast and beyond.

Currently employing around 270 dedicated associates, including a geographically dispersed route delivery team of approximately 115 members, Golden Waffles embodies a dynamic environment focused on customer satisfaction and operational excellence. The company’s renowned irons and mixes have become integral to many foodservice operations, reinforced by their commitment to innovation, quality, and superior customer service.

The Route Sales Representative role at Golden Waffles is a pivotal position within the sales and delivery team. Representatives act as the brand's face by delivering high-quality waffle products directly to valued customers, fostering strong relationships, and fueling business growth. This role carries significant responsibility for managing an assigned sales route to ensure timely deliveries, optimal inventory management, and sustained customer satisfaction. It's ideally suited to motivated, self-starting individuals who thrive in fast-paced, sales-driven environments and enjoy engaging with both sales and logistics operations.

Route Sales Representatives are expected to execute strategic sales plans that meet and exceed monthly, quarterly, and annual targets, while building and maintaining customer loyalty. The role involves identifying new business opportunities to expand market reach, promoting additional product offerings to maximize revenue per customer, and educating clients on product benefits and promotions.

In addition to sales responsibilities, the position demands meticulous route and territory management, including schedule optimization and utilization of company tools and technology for effective tracking of sales performance and customer insights. Compliance with safety standards, DOT regulations, and company policies is critical, ensuring the safe handling and transportation of products to maintain quality and freshness.

This full-time role offers a unique combination of sales, customer service, and operational duties that contribute significantly to Golden Waffles’ continued success and growth. Candidates committed to excellence, eager to build strong professional relationships, and passionate about delivering exceptional customer experiences will find this opportunity rewarding. Golden Waffles prides itself on a supportive and responsive team environment, where associates are equipped with the resources necessary for success and ongoing development.