Route Sales Representative (RSR)

Golden Waffles, operating under New Carbon Company and headquartered in Glen Mills, Pennsylvania, stands as the largest supplier of waffle irons and waffle mix to the hospitality and foodservice industry. With a remarkable history spanning over 85 years, this company has built a notable reputation by delivering top-quality products and services to over 40,000 customer locations across North America and various parts of the world. Golden Waffles offers a comprehensive, turnkey waffle program that includes not only mixes, toppings, and flavorings but also reliable waffle iron equipment and maintenance services. Their products have been trusted and utilized by leading restaurants, hotels, colleges, corporate environments, and theme parks, establishing the company as a renowned leader in the waffle category.

The company provides a complete B2B2C solution designed to enable customers to offer their guests consistently high-quality and delicious waffle products with high profit margins, all while eliminating the typical challenges associated with serving waffles. Golden Waffles proudly maintains a well-established geographic footprint, offering coast-to-coast coverage in the United States and leveraged by a global distribution partner network that spans approximately 45 countries. The company employs around 270 dedicated associates, including a geographically dispersed route delivery team of approximately 115 individuals to ensure prompt service and customer satisfaction. To facilitate operations, Golden Waffles manages over 80 distribution centers in the U.S. alongside a waffle iron manufacturing and refurbishment center in South Bend, Indiana.

The Route Sales Representative role at Golden Waffles is vital to continuing the company’s legacy of exceptional service and product delivery. Individuals in this position serve as the face of the Golden Waffles brand, responsible for delivering high-quality waffle products directly to customers along their assigned routes. This role plays a critical part in driving sales growth by managing territory sales, strengthening customer relationships, and expanding market presence. The ideal candidate will thrive as a motivated self-starter who embraces a fast-paced work environment and enjoys the combination of sales and logistics responsibilities.

Route Sales Representatives develop and maintain strong relationships with existing customers to ensure order consistency and increased sales, as well as identify new business opportunities within their territory to expand market share. Using strategic sales plans, they work diligently to meet and surpass sales targets on a monthly, quarterly, and annual basis. Furthermore, they educate customers about product offerings, pricing, promotions, and merchandising strategies that optimize sales potential.

In addition to sales functions, these representatives efficiently manage their designated routes by planning schedules that maximize time and fuel efficiency while ensuring timely product deliveries and exceptional service. They monitor inventory levels, track sales performance, and place accurate orders to align with customer demand using company tools and technology for effective route and sales management.

Operational duties include the safe loading, transport, and delivery of products in compliance with Department of Transportation (DOT) and company driving regulations. Representatives are expected to maintain the quality and freshness of products through proper handling and storage and comply with all company policies including vehicle maintenance and sanitation standards. Accurate completion of reports, invoices, and documentation on time is also a key part of the role.

By joining Golden Waffles as a Route Sales Representative, you become a crucial part of an established, innovative, and dynamic company that values quality, customer satisfaction, and growth. If you are a proactive individual who enjoys combining sales, customer service, and logistical tasks in a fast-moving environment, this opportunity offers a rewarding career path with a well-respected market leader.