Route Sales Representative (RSR)

New Carbon Company dba Golden Waffles, headquartered in Glen Mills, Pennsylvania, stands as the largest supplier of waffle irons and waffle mix to the hospitality and foodservice industry. With a remarkable legacy spanning over 85 years, Golden Waffles has established itself as a trusted leader providing an extensive turnkey waffle program that includes mixes, toppings, flavorings, waffle iron equipment, and related maintenance services. Serving over 40,000 customer locations across North America and approximately 45 countries worldwide, the company has cemented its position in the industry by partnering with leading restaurants, hotels, colleges, corporate environments, and theme parks. This broad geographic footprint is supported by a strong network of more than 80 distribution centers throughout the United States, coupled with a dedicated waffle iron manufacturing and refurbishment center in South Bend, Indiana, ensuring efficient product distribution and timely service. Golden Waffles employs around 270 associates, including a geographically dispersed route delivery team of approximately 115 members who play an essential role in customer satisfaction and operational excellence.

The Route Sales Representative position at Golden Waffles is a dynamic role within this thriving B2B2C company. As the direct face of the Golden Waffles brand, Route Sales Representatives are tasked with managing their assigned routes, delivering high-quality waffle products, and cultivating solid, lasting relationships with customers. This role blends sales acumen with logistics management, making it an exciting opportunity for motivated and self-driven individuals who excel in fast-paced environments. Employees in this role are responsible for driving sales growth by expanding market share within their territories while maintaining consistency and reliability in customer service and product delivery. The position requires strategic planning and execution of sales plans to meet ambitious monthly, quarterly, and annual targets, along with educating customers about the product line, pricing, promotions, and merchandising strategies to maximize sales potential. In addition to sales duties, the role involves effectively managing route schedules, inventory levels, and timely deliveries while upholding safety standards and compliance regulations. Candidates with a background in sales, route management, or related fields within foodservice or consumer packaged goods industries are especially well-suited for this position. The role demands excellent communication skills, independent management capabilities, and the physical ability to handle the necessary product loads and operate in a busy work environment. Overall, this position offers a rewarding career path with Golden Waffles, providing an opportunity to contribute to a storied company known for quality and innovation while growing professional skills in sales and territory management.