Route Sales Representative (RSR)

Golden Waffles, operating under New Carbon Company and headquartered in Glen Mills, Pennsylvania, stands as the largest supplier of waffle irons and waffle mix to the hospitality and foodservice industry. For over 85 years, Golden Waffles has built a reputation for exceptional product quality and comprehensive service, catering to an extensive client base across North America and globally, including leading restaurants, hotels, colleges, corporate environments, and theme parks. The company boasts a complete turnkey waffle program that encompasses mixes, toppings, flavorings, waffle iron equipment, and essential maintenance services. This comprehensive approach guarantees clients consistent delivery of high-quality waffle products, enhancing their guest experience and driving profitability. Golden Waffles’ operations span over 40,000 customer locations across the United States and approximately 45 other countries, supported by a network of more than 80 distribution centers nationwide and a dedicated waffle iron manufacturing and refurbishment center in South Bend, Indiana. Employing about 270 associates, the company includes a geographically dispersed route delivery team of around 115 members, ensuring prompt and reliable service coast to coast. As a comprehensive B2B2C provider, Golden Waffles stands out by offering businesses seamless solutions in the waffle category that combine product excellence with operational efficiency. This well-established footprint and global partner network empower their customers to consistently serve delicious waffle products at premium margins without facing the common barriers typically associated with waffle service.

The role of a Route Sales Representative at Golden Waffles involves being the direct brand ambassador, actively engaging with customers and driving sales growth on their assigned route. This position requires a motivated, self-starting individual who is comfortable in a fast-paced environment blending sales responsibilities with logistics management. The Route Sales Representative’s primary focus is maintaining and expanding the customer base, promoting product offerings, executing strategic sales plans, and providing timely deliveries. This role demands strong relationship-building skills, consultative selling techniques, and an ability to effectively manage a designated territory to meet and exceed sales targets. In addition to sales, the role involves logistical functions such as route planning, inventory monitoring, order placement, and maintaining compliance with Department of Transportation (DOT) regulations and company standards concerning vehicle operation, safety, and product handling. Candidates must be physically capable of loading and unloading products and managing the demanding pace of the delivery schedule. The role also requires proficiency with handheld device technology for processing orders and maintaining accurate reporting and documentation. Overall, this position offers the opportunity to be a vital contributor to Golden Waffles’ continued growth and excellence in serving high-quality waffle products through a dynamic and hands-on sales and delivery approach.