Route Sales Representative

Flowers Foods, Inc. (NYSE:FLO) stands as a premier producer of packaged bakery goods within the United States, boasting an impressive $5.1 billion in sales for 2024. Renowned for delivering moments of joy through delicious baked items, Flowers Foods markets a diverse portfolio of beloved brands including Nature's Own, Wonder, Dave's Killer Bread, Canyon Bakehouse, and Tastykake. Each product offered by Flowers Foods exemplifies a commitment to exceptional quality, innovation, and taste, making it a leading name in the bakery industry. The company prides itself not only on its outstanding products but also on fostering a company culture grounded in core values such as honesty, integrity, respect, inclusion, sustainability, passion, and humility. This environment creates a supportive workplace that encourages growth, creativity, and a sense of community among employees.

The full-time Route Sales Representative (RSR) role within Flowers Bakeries Sales of NorCal, LLC offers an annual compensation range between $70,000 and $85,000, which includes a base hourly wage plus commission. This position is crucial for the ordering, sales, and delivery of fresh baked goods to customers, demanding both professionalism and strong relationship-building skills. Route Sales Representatives are expected to maintain a neat and professional appearance, adhere to strict delivery schedules starting typically at 3:00 a.m., and effectively manage product inventory and presentation at client locations. Responsibilities also entail vehicle maintenance checks and accurate record-keeping, such as completing driver and time logs daily.

Working as an RSR requires a blend of adaptability and resourcefulness, with the individual expected to grow sales through expanding shelf space, creatively merchandising promotional displays, and maximizing product shelf life by ensuring proper rotation. The role requires the ability to work independently while also collaborating effectively with customers to enhance satisfaction and sales performance. In addition, RSRs must comfortably navigate early morning hours and potentially non-traditional business hours to meet delivery requirements. Prior experience as a delivery driver is advantageous, helping candidates meet the rigorous demands of a direct store delivery (DSD) environment. The company invests in its employees by providing a comprehensive four-week paid training program that lays the foundation for success in this position, emphasizing best practices in sales, service, and safety. Candidates interested in this career opportunity will find a rewarding balance of financial compensation, professional growth, and being part of a respected bakery leader dedicated to its consumers and communities.