Route Sales Representative

Flowers Foods, Inc. (NYSE:FLO) is a leading American packaged bakery foods company with sales reaching 5.1 billion dollars in 2024. Known for its iconic brands such as Nature's Own, Wonder, Dave's Killer Bread, Canyon Bakehouse, and Tastykake, Flowers Foods is committed to delivering high-quality, delicious baked goods that brighten everyday moments. This family of brands encompasses a variety of bakery products that cater to the diverse tastes and dietary needs of consumers nationwide. The company prides itself not only on its exceptional products but also on fostering a corporate culture centered around honesty and integrity, respect and inclusion, sustainability, passion, and humility. This commitment to values supports its vision of innovation and community engagement, making it more than just a bakery—it's a vibrant part of the food industry and local communities it serves.

The Route Sales Representative (RSR) position at Flowers Bakeries Sales of NorCal, LLC embodies the spirit of Flowers Foods by directly connecting customers with fresh bakery products. This full-time role offers an annual compensation ranging from $70,000 to $85,000, combining a base hourly wage with commission incentives. It includes comprehensive benefits such as health and medical coverage, a 401(k) retirement savings plan, professional growth and leadership training, and paid vacation, holidays, and parental leave.

As a Route Sales Representative, the ideal candidate will be responsible for ordering, selling, and delivering a variety of fresh baked goods to customers, ensuring that every delivery is met with professionalism and care. Punctuality and reliability are key, as the position demands early morning start times typically around 3:00 a.m. with days off on Wednesday and Sunday. The role requires maintaining a neat and professional appearance, often wearing a uniform, and building strong relationships with customers through excellent communication and customer service skills. The RSR must diligently manage their delivery vehicle by performing daily inspections, accurately updating driver logs, maintenance reports, and time sheets. Flexibility is critical, as delivery windows and customer schedules can vary, requiring adaptability in work hours and days.

Moreover, the RSR is tasked with driving sales growth by smartly expanding product shelf space, deploying creative in-store promotions, and rotating products to maintain shelf life and maximize freshness. Strong analytical skills to leverage data and marketing plans are necessary to build customer relationships, identify growth opportunities, and execute sales strategies effectively. Candidates with prior delivery driving experience will find themselves better prepared to meet the physical and logistical demands of this dynamic role. This job promises a chance to work independently and as part of a team in a Direct Store Delivery (DSD) environment, gaining industry knowledge and developing sales and route management capabilities essential for career advancement.