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Regional Marketing Manager

Job Overview

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Employment Type

Full-time
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Compensation

Salary
Range $58,400.00 - $95,800.00
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Work Schedule

Standard Hours
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Benefits

Commitment to agriculture and the communities we serve
Family friendly work environment
investment in employee development
Medical Coverage
dental coverage
vision coverage
Outstanding 401k
Generous Paid Time Off
Competitive incentive compensation plan
Disability insurance
Life insurance
Employee wellness programs

Job Description

American AgCredit is a prominent national financial institution dedicated to supporting the agricultural sector and the communities they serve. As a key player in the Farm Credit System, American AgCredit empowers those who feed, clothe, and fuel the world by offering specialized financial solutions tailored to the unique needs of farmers, ranchers, and other agribusinesses. With a strong commitment to innovation, collaboration, and customer service, American AgCredit fosters a cultivating and family-friendly work environment that values employee development and community involvement. The organization emphasizes diversity, equity, and inclusion, providing equal employment opportunities to all individuals regardless of race, gender, orientation, disability, or veteran status.

The role of Regional Marketing Manager at American AgCredit is a strategic and dynamic position designed to be a vital partner to business leaders across the association. This position plays a critical role in shaping integrated marketing plans by leveraging marketplace intelligence and stakeholder input to ensure alignment with broader organizational objectives. The Regional Marketing Manager works closely with the Go to Market (GTM) teams, serving as a vital link between marketing initiatives and business development priorities. Responsibilities include enhancing the brand image of American AgCredit, managing event sponsorships, coordinating community involvement, and driving business development opportunities that support the company's mission.

This position requires a skilled professional who can develop and lead new marketing processes, partner effectively with internal and external stakeholders, and utilize strategic outreach to pursue new business prospects and expand existing customer relationships. The Regional Marketing Manager also manages relationships with external agricultural organizations, ensuring membership and sponsorship activities align with budget considerations. Additionally, this role coordinates advertising activities, plans community and customer appreciation events, and tracks success metrics to promote continuous improvement across the brand organization.

American AgCredit offers a competitive compensation package, including a minimum annual salary starting at $89,169.39 up to $151,587.97, reflective of national averages and adjusted for geographic location. The position is bonus eligible based on both individual and association performance measures. Employees enjoy comprehensive benefits such as medical, dental, and vision coverage, generous paid time off, disability and life insurance, a robust 401k plan with automatic employer contributions and matching, and wellness programs supporting mental, physical, and financial health. The work arrangement is hybrid with a part-time remote option, allowing flexibility for work-life balance while ensuring necessary onsite collaboration.

This role demands exceptional communication and organizational skills, along with proficiency in project and vendor management. Candidates will ideally have a bachelor’s degree in agribusiness, business administration, or a related field, coupled with at least six years of relevant marketing experience including familiarity with the agricultural lending landscape and the Farm Credit System. Strong writing skills in a journalistic style, the ability to handle multiple priorities and deadlines, and competency with technology for information management are vital for success. The position requires regular office work with some lifting, occasional weekend or evening work, and travel as needed to represent American AgCredit in the agricultural community.

By joining American AgCredit as a Regional Marketing Manager, you will be part of a forward-thinking team that values innovation, community engagement, and professional growth. You will have the opportunity to make a significant impact in the agriculture industry while enjoying a supportive and inclusive workplace dedicated to your success.

Job Requirements

  • Must have the ability to perform basic office tasks and work in a typical office setting
  • Employee will be sitting for extended periods of time and accomplishing work at a desk and work at a computer for an extended period
  • Must have strong written and verbal communication skills to adequately convey ideas and work well with a team
  • Some lifting and moving of items up to 25 pounds required
  • Work during established business hours and may require occasional weekend and/or evening work
  • Position requires the ability to travel

Job Qualifications

  • Ba/bs degree with emphasis on agribusiness, business administration, or equivalent
  • At least six years of experience in marketing, advertising, or related field
  • Understanding of agricultural lending, the Association and the Farm Credit System
  • Strong writing and editing skills: ability to write and edit copy in a journalistic style that is structurally and grammatically correct
  • Fluency in writing and preparing copy for a variety of communications channels
  • Proficiency in project and vendor management, including budgeting, organizing, and prioritizing work to meet deadlines
  • Experience overseeing the design and production of print materials and publications
  • Strong verbal communication skills
  • Exceptional interpersonal skills
  • Demonstrated proficiency in organizing and prioritizing workload to meet deadlines
  • Ability to use software and information technology to collect, organize, retrieve, maintain and disseminate information
  • Ability to use technology in new or complex situations

Job Duties

  • Develops and leads new processes to partner with Association business stakeholders, capturing marketplace intelligence and identifying opportunities to inform marketing, brand, and business development strategies
  • Partners with the Go to Market (GTM) teams to pursue new business prospects and expand existing customer relationships via market research and strategic outreach
  • Facilitates American AgCredit's presence in the local agricultural community by coordinating staff involvement in events that support the company's mission and business development goals
  • Manages and develops relationships with external agricultural organizations, negotiating appropriate membership and sponsorship proposals in alignment with approved budget
  • Works to integrate Terrain with Association events and GTM teams
  • Coordinates advertising and brand awareness activity
  • Supports and manages the planning, preparation and execution of community events, trade shows and customer appreciation events
  • Tracks and reports success metrics and facilitates best practice across the Brand organization
  • Provides monthly updates regarding current and upcoming event status, new opportunities discovered and feedback on completed events to maximize impact in markets
  • Manages regional marketing expenses, ensuring adherence to approved budgets, and facilitating transparency of both budget and expenses to GTM leadership
  • Perform other duties assigned

Job Criteria

Experience

Mid Level (3-7 years)


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