Regional Marketing Coordinator

Worcester, MA, USA|

Job Overview

Employment Type

Full-time

Compensation

Hourly

Range $20.00 - $22.00

Benefits

401(k) with Match program

PTO awards

Paid holidays

Medical insurance

Vision Insurance

Dental Insurance

Company funded HSA/HRA program

short term disability

Company paid life insurance

Wellness Program

Tuition Reimbursement

Gym reimbursement

Team Member Assistance Program

Discounted pet health insurance

Team member discounts

Training and growth opportunities

Job Description

The Aubuchon Company is a well-established fourth-generation family-owned business with over 100 retail locations, known for its unique blend of being a "mom and pop" store while maintaining a competitive edge in the modern retail marketplace. Founded on strong family values and a commitment to community, The Aubuchon Company embraces diversity, passion, and ambition among its team members, referring to the outstanding customer experience they create as "The Aubuchon Difference." This dedication to quality and customer loyalty has propelled the company to be one of the most respected names in the hardware retail industry today. They are a high-performing company that values both tradition and innovation, creating a strong and supportive workplace culture where employees are encouraged to grow and succeed together.

The Aubuchon Company is currently seeking a Regional Marketing Coordinator to join their dynamic marketing team on a full-time basis. This role offers a salary range of $20.00 to $22.00 per hour and provides excellent career growth opportunities in a company that values passion, creativity, and community connection. As a Regional Marketing Coordinator, you will be the driving force behind bringing localized marketing strategies to life within your designated region. Your primary focus will be to plan and execute community events, bolster store-level marketing capabilities, and amplify brand presence through engaging content and social media management.

You will work closely with store leaders and teams to organize a diverse array of events, ranging from grand openings and fundraisers to seasonal campaigns and weekly regional activations. This hands-on position requires you to be creative and energetic, juggling multiple priorities while keeping a consistent event cadence that engages local communities and supports the company's sales goals and traffic-driving initiatives. Your expertise in multimedia content creation — including photos, videos, and written copy — will help strengthen the local brand image, making the Aubuchon orange heart a recognizable symbol in every neighborhood.

In addition to event planning, the role involves managing digital marketing tools like SOCi, where you will upload, edit, caption, and troubleshoot content, as well as coach store teams on best practices to enhance social media performance. You will monitor online customer reviews and ratings, crafting thoughtful responses and escalating sensitive feedback when necessary to maintain the company’s positive reputation. Moreover, this role encourages mentorship, where you will identify and nurture store-based marketing talent to help build the company’s future marketing pipeline.

Ideal candidates are self-starters with a keen eye for design and branding, comfortable both behind a camera and in front of store teams. Strong organizational skills, excellent communication, and a passion for social media and community engagement are essential. A valid driver’s license and willingness to travel regularly across the region complete the profile. By joining The Aubuchon Company, you not only contribute to a beloved family business but also get to be part of a team that values creativity, growth, and making a real difference in the communities it serves.

Job Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field preferred
Equivalent education and experience will be considered
1-3+ years of experience in marketing, social media, retail operations, or community engagement
Store-level experience strongly preferred
Passion for social media, content creation, and community-based marketing
Strong understanding of Facebook, Instagram, and Google Business
Experience creating multimedia content using mobile and/or basic editing tools
Strong organizational and project management skills
Excellent interpersonal and communication skills
Comfort with technology platforms (e.g., SOCi or similar)
Ability to learn new systems quickly while supporting others
Creative thinker with strong attention to detail and an eye for branding, design, and customer experience
Self-starter with high energy, accountability, and ability to work independently
Valid driver's license
Clean driving record
Willingness to travel regularly throughout the assigned region

Job Qualifications

Bachelor's degree in Marketing, Communications, Business, or a related field preferred
Equivalent education and experience will be considered
1-3+ years of experience in marketing, social media, retail operations, or community engagement
Store-level experience strongly preferred
Passion for social media, content creation, and community-based marketing, with a strong understanding of Facebook, Instagram, and Google Business
Experience creating multimedia content (photo, video, written) using mobile and/or basic editing tools
Strong organizational and project management skills
Excellent interpersonal and communication skills
Comfort with technology platforms (e.g., SOCi or similar) and ability to learn new systems quickly while supporting others
Creative thinker with strong attention to detail and an eye for branding, design, and customer experience
Self-starter with high energy, accountability, and ability to work independently in a regional role

Job Duties

Develop creative, engaging multimedia content (photos, videos, written copy) that resonates with your regional community and strengthens local brand presence
Partner with Store Leaders and store teams to plan, promote, and execute local events-serving as the primary event planner for larger-scale activations like grand openings, fundraisers, and seasonal campaigns
Build and drive a consistent regional event cadence (potentially multiple events per week across the region), ensuring each one aligns with brand standards and delivers measurable impact
Align marketing activities and event execution with our "Win the Month" priorities to directly support sales goals and traffic-driving initiatives
Create in-store signage, event materials, and custom marketing assets to support major initiatives and new store launches
Support execution of the SOCi Bundle strategy across your region-uploads, edits, captions, platform navigation, and troubleshooting for store teams
Coach store teams on SOCi best practices and help develop training materials that raise the bar on store-level social media execution
Monitor online reviews and ratings
draft thoughtful, brand-aligned responses and escalate sensitive feedback to the Marketing Manager
Act as a marketing ambassador in your region-identifying and mentoring store-based talent with a passion for marketing to build our future pipeline