Regional Marketing Coordinator

Worcester, MA, USA|Travel, Onsite

Job Overview

Employment Type

Full-time

Compensation

Hourly

Range $20.00 - $22.00

Work Schedule

Standard Hours

Benefits

401(k) with Match program

Pto awards starting at 80 hours and increases with seniority

Paid holidays

Medical insurance

Vision Insurance

Dental Insurance

Company funded-hsa/hra program

short term disability

Company paid life insurance

Wellness Program

Tuition Reimbursement

Gym reimbursement

Team member assistance program and fund

Discounted pet health insurance

Team member discounts at all locations

Training and growth opportunities

Job Description

The Aubuchon Company is a well-established, fourth-generation family-owned business with more than 100 retail locations spread across multiple communities. This company has demonstrated a unique ability to blend the values of a "mom and pop" establishment with the competitiveness of a modern-day retailer, which has been a cornerstone of its long-standing success. Known for its distinctive approach called "The Aubuchon Difference," the company prides itself on fostering a diverse, fun, and ambitious team culture that empowers its team members. This family-oriented ethos, combined with an innovative spirit, has helped Aubuchon maintain its strong market presence and reputation as a trusted retailer. As a high-performing family company, it is committed to continuous growth and improvement, providing a supportive environment where employees can develop personally and professionally.

We are seeking a creative and energetic Regional Marketing Coordinator to join our team on a full-time basis. This role is crucial in bridging the gap between regional marketing strategies and local store execution. It involves planning and promoting store-level events, creating engaging multimedia content, and building strong relationships with store teams to amplify our local brand presence. The ideal candidate thrives on community engagement, content creation, and operational execution in retail settings. Responsibilities include managing local event planning and activation, developing marketing materials, coaching store teams on social media practices, and ensuring that all marketing efforts align with our sales and traffic-driving initiatives. This hands-on role requires a multitasker who is as comfortable behind a camera as they are in a store huddle or coaching remotely. Regular regional travel is also expected, empowering the coordinator to make a measurable impact. The pay range for this position is between $20.00 and $22.00 per hour. This is an outstanding opportunity for a motivated marketer who is passionate about social media, community involvement, and driving tangible marketing results within a vibrant and supportive family company.

Job Requirements

Bachelor's degree in marketing, communications, business, or a related field preferred
1-3+ years of experience in marketing, social media, retail operations, or community engagement
store-level experience strongly preferred
passion for social media, content creation, and community-based marketing
strong understanding of Facebook, Instagram, and Google Business
experience creating multimedia content (photo, video, written) using mobile and/or basic editing tools
strong organizational and project management skills
excellent interpersonal and communication skills
comfort with technology platforms (e.g., SOCi or similar)
ability to learn new systems quickly while supporting others
creative thinker with strong attention to detail
valid driver's license
clean driving record
willingness to travel regularly throughout the assigned region

Job Qualifications

Bachelor's degree in marketing, communications, business, or a related field preferred
1-3+ years of experience in marketing, social media, retail operations, or community engagement
passion for social media, content creation, and community-based marketing, with a strong understanding of Facebook, Instagram, and Google Business
experience creating multimedia content (photo, video, written) using mobile and/or basic editing tools
strong organizational and project management skills
excellent interpersonal and communication skills
comfort with technology platforms (e.g., SOCi or similar) and the ability to learn new systems quickly while supporting others
a creative thinker with strong attention to detail and an eye for branding, design, and customer experience
self-starter with high energy, accountability, and the ability to work independently in a regional role

Job Duties

Develop creative, engaging multimedia content (photos, videos, written copy) that resonates with your regional community and strengthens local brand presence
Partner with Store Leaders and store teams to plan, promote, and execute local events, serving as the primary event planner for larger-scale activations like grand openings, fundraisers, and seasonal campaigns
Build and drive a consistent regional event cadence (potentially multiple events per week across the region), ensuring each one aligns with brand standards and delivers measurable impact
Align marketing activities and event execution with our "Win the Month" priorities to directly support sales goals and traffic-driving initiatives
Create in-store signage, event materials, and custom marketing assets to support major initiatives and new store launches
Support execution of the SOCi Bundle strategy across your region - uploads, edits, captions, platform navigation, and troubleshooting for store teams
Coach store teams on SOCi best practices and help develop training materials that raise the bar on store-level social media execution
Monitor online reviews and ratings
draft thoughtful, brand-aligned responses and escalate sensitive feedback to the Marketing Manager
Act as a marketing ambassador in your region - identifying and mentoring store-based talent with a passion for marketing to build our future pipeline