
Job Overview
Employment Type
Full-time
Compensation
Salary
Range $85,000.00 - $134,200.00
Work Schedule
Standard Hours
Benefits
Medical insurance
Dental Insurance
vision coverage
Disability insurance
Health savings account
flexible spending accounts
Tuition Reimbursement
401k Match
fertility assistance
Childcare assistance
Parental leave
Wellness resources
Employee assistance program
Fitness Discounts
wellness reimbursement
On-site Gym access
Paid Time Off
Paid holidays
paid Volunteer Time Off
Job Description
Chobani is a leading food company known for its dedication to making high-quality and nutritious food accessible to all. Since its founding in 2005 by immigrant entrepreneur Hamdi Ulukaya, Chobani has become America’s No.1 yogurt brand, producing products made with natural ingredients and without artificial preservatives. The company has expanded its offerings beyond yogurt to include oat milk, creamers, cold-pressed espresso, lattes on tap at cafes nationwide, and convenient ready-to-make meals through acquisitions such as La Colombe and Daily Harvest. Chobani operates with a purpose-driven, people-first approach, using food as a force for good to elevate communities and promote wellness. The company manufactures its products in various locations across the U.S. and internationally, distributing them throughout North America and other select markets. Committed to diversity and equal opportunity, Chobani fosters an inclusive workplace free from discrimination of any kind.
The Regional Field Manager role, based in Plano, TX, is a critical leadership position within Chobani’s Consumer Activation team. This role is responsible for strategizing and executing localized product sampling, grassroots events, and brand-building experiences that drive brand awareness and product trial within the Dallas regional market. The position requires a dynamic leader who thrives in fast-paced and high-touch environments, able to inspire and manage a team of field brand ambassadors and direct reports. Duties include overseeing field engagement, coaching staff during events and trainings, managing logistics and budgets, developing strategic partnerships, and ensuring culturally relevant activations that resonate with local consumers. The manager will collaborate closely with internal teams such as Creative, Sales, and Experiential to align field activations with national campaigns and retail objectives.
In addition to strategic leadership, the Regional Field Manager also plays a hands-on role in event execution including transportation, setup, and teardown of event materials. They are tasked with maintaining strong community relationships, scouting new grassroots opportunities, and interpreting consumer insights and cultural trends to optimize program performance. This full-time position offers a competitive salary range from $85,000 to $134,200 plus bonus, equity, and comprehensive benefits. Chobani supports its employees with healthcare coverage, retirement plans with company matching, parental leave, wellness programs, education reimbursement, and paid time off, fostering both professional growth and personal well-being. This role is perfect for a passionate individual who is dedicated to building a brand that makes a meaningful cultural impact while delivering outstanding consumer experiences.
The Regional Field Manager role, based in Plano, TX, is a critical leadership position within Chobani’s Consumer Activation team. This role is responsible for strategizing and executing localized product sampling, grassroots events, and brand-building experiences that drive brand awareness and product trial within the Dallas regional market. The position requires a dynamic leader who thrives in fast-paced and high-touch environments, able to inspire and manage a team of field brand ambassadors and direct reports. Duties include overseeing field engagement, coaching staff during events and trainings, managing logistics and budgets, developing strategic partnerships, and ensuring culturally relevant activations that resonate with local consumers. The manager will collaborate closely with internal teams such as Creative, Sales, and Experiential to align field activations with national campaigns and retail objectives.
In addition to strategic leadership, the Regional Field Manager also plays a hands-on role in event execution including transportation, setup, and teardown of event materials. They are tasked with maintaining strong community relationships, scouting new grassroots opportunities, and interpreting consumer insights and cultural trends to optimize program performance. This full-time position offers a competitive salary range from $85,000 to $134,200 plus bonus, equity, and comprehensive benefits. Chobani supports its employees with healthcare coverage, retirement plans with company matching, parental leave, wellness programs, education reimbursement, and paid time off, fostering both professional growth and personal well-being. This role is perfect for a passionate individual who is dedicated to building a brand that makes a meaningful cultural impact while delivering outstanding consumer experiences.
Job Requirements
- 5+ years of experience in brand activation, field marketing, experiential marketing, or related roles
- Must reside within the assigned geographic market
- Must have an active and valid driver’s license with an excellent driving record
- Must have access to a personal vehicle and/or reliable transportation
- Prior experience managing a team and building field-based programs
- Strong understanding of grassroots marketing and consumer engagement
- Excellent project management, communication, and interpersonal skills
- Ability to work evenings and weekends as needed for events
- Passion for brand-building and consumer experience
Job Qualifications
- Bachelor’s degree preferred
- 5+ years of experience in brand activation, field marketing, or experiential marketing
- Prior experience managing teams and building field-based programs
- Strong understanding of grassroots marketing, cultural marketing, and consumer engagement strategies
- Excellent project management and communication skills
- Proven ability to collaborate cross-functionally with creative, sales, and experiential teams
- Experience with event logistics and field operations
- Ability to analyze data and use insights for program optimization
Job Duties
- Lead and inspire the Consumer Activation team including direct reports and field brand ambassadors to deliver best-in-class sampling and event marketing programs
- Maintain consistent in-field engagement including weekly coaching and working alongside team members during events and trainings
- Set clear performance expectations, provide coaching, and foster team development to uphold brand excellence
- Ensure effective communication and training across the team to drive consistency and brand alignment
- Drive company box truck for event transportation and assist with set-up, execution, and tear-down of event assets including loading and unloading materials
- Build and scale field marketing and product trial opportunities through owned events, retail partnerships, and third-party integrations
- Manage logistics, timelines, and resources for sampling programs ensuring seamless execution
- Collaborate with Creative, Sales, and Experiential teams to align activation plans with national campaigns and retail goals
- Identify and nurture local and regional community partnerships, event sponsorships, and talent/influencer collaborations
- Scout and vet new opportunities to bring the brand to life in meaningful and authentic ways
- Stay ahead of cultural trends, consumer behavior, and competitor activations to inform strategy
- Establish KPIs for activation programs and report on performance and areas for optimization
- Utilize data and insights to inform decision-making and demonstrate impact
- Maintain budgets, manage vendor contracts, and ensure cost-effective execution
Job Criteria
Experience
Mid Level (3-7 years)
Job Location
Your Profile Is Visible To Hiring Managers Across OysterLink.
We'll match you with best jobs
Get job offers faster


Search For More Opportunities:
How Candidates Get Hired Faster
Apply to 2–3 similar roles
Complete profile & get best matches
Check new opportunities daily

