Regional Event Sales Manager

Tucson, AZ, USA|Remote, Onsite

Job Overview

Employment Type

Full-time

Compensation

Salary

Range $62,000.00 - $96,800.00

Work Schedule

Flexible

Benefits

Medical insurance

Dental Insurance

Vision Insurance

401(k) with Company Match

short-term disability insurance

long-term disability insurance

Life insurance

Employee assistance program

Paid vacation

Paid holidays

Paid sick time

Parental leave

Pet insurance

flexible spending accounts

Job Description

PRA is a market-leading business event management firm specializing in creating unique and impactful experiences that inspire and drive business growth. With a strong presence across the United States and coverage of more than 29 top destinations, PRA operates through local teams as well as a remote execution team capable of planning exceptional meetings and events wherever clients envision them. The firm blends passion, reach, and authenticity to craft creative, multi-sensory attendee journeys designed to leave a lasting impression on all participants. PRA is also deeply committed to sustainability and social impact, implementing robust programs that include carbon reduction initiatives, zero waste goals, partnerships with organizations like the American Forest Foundation and PACT-USA, and efforts to ensure equity, diversity, and inclusion in their supply chain and client events.

The company offers a comprehensive suite of corporate and incentive program planning services that range from creative event design and production, local excursions, tours, teambuilding activities, offsite events, dine-arounds, digital and hybrid programming to health and safety logistics, corporate social responsibility initiatives, sustainable planning services, transportation logistics, staffing, content creation, graphic design and branding, and gifting. These diverse capabilities enable PRA to deliver seamless and meaningful events that meet client goals and exceed expectations.

The Regional Event Sales Manager role based primarily from home requires the applicant to be located in or near Tucson for frequent client engagement. This role is pivotal for driving business growth through increasing sales volumes by developing and maintaining relationships with key accounts and new clients. The Regional Event Sales Manager will be instrumental in crafting innovative program strategies and collaborating closely with experience designers and creative teams to tailor event proposals that align with client objectives and budgets. Responsibilities include conducting site inspections, negotiating contracts, managing budgets, and ensuring exceptional client experiences. This position demands a proactive approach in business development, industry participation, and market knowledge to maintain a strong pipeline of opportunities. Additionally, the role entails educating global sales teams on market trends and local opportunities, fostering supplier and partner relationships, and upholding the financial profitability of assigned accounts.

PRA supports the professional development and well-being of its employees by offering comprehensive benefits including medical, dental, and vision insurance, a 401(k) plan with company match, both short-term and long-term disability insurance, life insurance, employee assistance programs, paid vacation and sick time, parental leave, pet insurance, flexible spending accounts, and more. Working at PRA means contributing to a forward-thinking company dedicated to quality, innovation, and sustainability in the business event industry.

Job Requirements

Based in or near Tucson
5 or more years of experience in sales, specifically in DMC, incentive travel, event management or related field preferred
Bachelor’s degree in hospitality, tourism, business management, marketing, communication or related field preferred
Must have knowledge of client development and sales processes
Must possess ability to develop program designs and solutions
Proficient in negotiating contracts and managing client relationships
Strong communication and interpersonal skills
Ability to interpret and analyze complex documents
Must be able to travel regularly for client meetings, events, and site inspections
Must be able to work primarily from home while maintaining client engagement
Proficient in Salesforce or similar CRM for tracking sales and financials

Job Qualifications

5 or more years of sales experience in DMC, incentive travel, event management or related field preferred
Bachelor’s degree in Hospitality & Tourism, Business Management, Marketing, Communication or related degree preferred
Knowledge of client development including new business development, lead follow-up, qualifying clients, proposal presentation, and closing business
Knowledge of program design and development from inception through contract
Proven ability to consistently meet sales goals
Ability to provide solutions and resources to challenges during program development and sales
Ability to interpret, define, and document complex program requirements
Ability to develop and maintain strong supplier, partner, hotelier, and community relations
Skilled in negotiating terms with suppliers and partners
Professional representation of PRA at client meetings, site inspections, industry and association functions, partner meetings, and staff meetings
Ability to read, analyze, and interpret RFPs, contracts, financial reports, and other legal documents
Competence in responding to inquiries or complaints from clients and partners
Proficient in report preparation, business correspondence, proposal and sales report writing
Effective presentation and communication skills
Proficiency in calculating program costs, profit margins, and other financial computations involved in proposal development and contract negotiation

Job Duties

Increase overall sales volume by developing key relationships with new and existing accounts
Manage and maintain existing key account relationships and develop new business opportunities
Participate in industry organizations and local community to foster business growth and achieve leadership status
Qualify leads expertly and develop innovative program strategies to meet and exceed annual sales goals
Collaborate with experience designers and creative teams to tailor proposals that align with client goals and budget
Conduct site inspections and build personal rapport with clients
Finalize business deals, ensure contracts and deposits are secured before transitioning to event production
Quantify projected budgets and track revenue and profitability in Salesforce
Manage travel and client marketing budgets with appropriate approvals
Initiate sales calls and follow-up communications
Update hoteliers and clients on venue and service developments
Provide client contact availability during program execution
Work closely with business development on referral leads
Collaborate with experience designers and event producers to meet client expectations
Ensure sales and gross profit goals are met while exceeding client expectations
Follow up with clients for future opportunities and generate leads through the pay it forward program
Stay current with industry trends and developments
Partner with and educate the global sales team on local market opportunities
Implement and execute a business and marketing plan for the destination