Red Vines College Brand Ambassador (Fall 2026)

Red Vines is a beloved candy brand produced by the American Licorice Company, a family-owned business with a rich history dating back to 1914. Founded by Martin Kretchmer and his family in Chicago, American Licorice Company has been crafting quality licorice products for over a century. Red Vines, a staple in the confectionery world, represents not only a delicious treat but also a piece of Americana cherished during special occasions and everyday moments alike. The company prides itself on artisanal candy-making techniques passed down through five generations, emphasizing a small batch process that ensures consistent quality and exceptional flavor. Red Vines has become synonymous with joyful traditions, from casual hangouts to celebrations, creating a sweet connection across generations.

In this role, individuals will serve as Brand Ambassadors for Red Vines on college campuses during the Fall 2026 semester or quarter. This opportunity is designed for college students who are passionate about sharing the Red Vines experience with their peers and embodying the brand's fun, friendly, and engaging spirit. As a Brand Ambassador, you will be responsible for promoting Red Vines candy through a variety of hands-on and creative marketing strategies. These include distributing product samples at key campus events and within student organizations, creating compelling content on social media platforms such as Instagram and TikTok, and fostering an enthusiastic campus community around Red Vines. The role offers a unique blend of marketing, event planning, and digital content creation that allows students to gain valuable entrepreneurial experience while balancing their academic commitments.

The program entails several concrete deliverables: distributing Red Vines candy samples at tabling events and through student organizations, producing five TikTok posts that showcase the brand in fun and creative ways, and publishing two Instagram posts alongside five Instagram stories to engage and grow their audience. There is an emphasis on creating brand-safe, positive content that excludes profanity, offensive material, or controversial topics. Ambassadors will also participate in virtual training sessions and ongoing support calls to ensure their success throughout the program period. Communication with the EvolveZ team will be maintained via Slack to report progress and submit multimedia content.

This role offers a competitive stipend of $875 for the successful completion of all deliverables, with payments processed biweekly through PayPal or Venmo. Additionally, Brand Ambassadors have the chance to earn cash bonuses through a referral program and other incentives during the semester. Participants will receive a complimentary Red Vines T-shirt to wear during activations and around campus, adding to the sense of pride and visibility for the brand. Beyond financial compensation, this position provides a fun, flexible opportunity that fits into students’ schedules while allowing them to develop skills in marketing, social media promotion, and community engagement. The program fosters a sense of entrepreneurship, encouraging students to take initiative, build a personal brand, and connect with fellow students and campus organizations such as Greek life and clubs.

Overall, this Brand Ambassador role with Red Vines offers a compelling opportunity for college students excited about candy, social media, and spreading sweet moments on their campuses. It promises to be an engaging and rewarding experience that blends tradition, creativity, and modern marketing in a coveted, tangible way.