Red Vines College Brand Ambassador (Fall 2026)

About Red Vines and American Licorice Company: The American Licorice Company has an enduring legacy that dates back to 1914, when Martin Kretchmer and his family began crafting their first candy in a small Chicago space. This family-owned and operated establishment has since developed into the proud creator of Red Vines candy, a brand that has become synonymous with sweet, nostalgic enjoyment for generations. Crafted using artisanal techniques that have been passed down through five generations, Red Vines candy is made through a careful small batch process, ensuring exceptional flavor and consistent quality. Red Vines has cemented its place in celebrations, college life, and everyday moments, making it a beloved staple among candy enthusiasts.

Role Overview: As a Brand Ambassador for Red Vines during the Fall 2026 semester, this role offers an exciting opportunity to be a key part of spreading the joy and tradition of Red Vines at your college campus. The position is a paid, project-based opportunity ideal for motivated, socially engaged college students who enjoy event planning, social media content creation, and brand advocacy. You will become the go-to person students turn to when looking for a sweet treat during study breaks, campus events, movie nights, tailgates, or casual gatherings.

Your main responsibilities include distributing Red Vines product samples in engaging and high-traffic campus locations via tabling events and student organization product drops. This hands-on role involves creating memorable experiences that resonate with your peers, encouraging them to connect with the brand through delightful tastings. Beyond physical sampling, you will leverage your personal Instagram and TikTok platforms by producing and sharing compelling, creative content such as posts, stories, and videos that showcase the brand’s fun and vibrant character.

Throughout the semester or quarter, you will complete structured deliverables that help maximize Red Vines' visibility and appeal. These include distributing candy samples, creating multiple TikTok posts, Instagram feed posts, and engaging Instagram Stories. The best performing content has the chance for additional promotion that could boost your personal social media following and visibility.

In addition to content creation and event coordination, brand ambassadors participate in virtual training and ongoing support calls to ensure success in their role. You'll maintain regular communication with the EvolveZ team via Slack to report progress, share product feedback, and submit photo and video documentation of your activities. Your efforts will include encouraging recipients of the candy samples to participate in brief surveys that help the brand understand and cater to its audience better.

This position offers flexibility, allowing you to tailor the work to fit your college schedule while gaining valuable hands-on experience in marketing, communications, and entrepreneurship. It also allows you to forge connections with various on-campus organizations such as Greek life and student clubs, providing a broad scope to activate and engage your campus community.

This is a 1099 Independent Contractor role requiring legal eligibility to work in the US. The program offers a competitive stipend of $875 for successful completion of deliverables, with payments processed biweekly via PayPal or Venmo. Additional bonuses and perks, including a complimentary Red Vines T-shirt and the chance to earn cash bonuses throughout the semester, make this opportunity not just rewarding but also fun and enriching. Whether or not you already love Red Vines, your passion for trending products and peer engagement will help you thrive in this role and make a sweet impact during the Fall 2026 semester.