Job Overview
Employment Type
Full-time
Compensation
Hourly
Range $19.25 - $25.75
Work Schedule
Flexible
Weekend Shifts
Benefits
Health Insurance
Dental Insurance
Paid Time Off
Retirement Plan
Professional development opportunities
Flexible work schedule
Employee Discounts
Job Description
The hiring establishment is a dynamic automotive dealership committed to delivering an exceptional customer experience and maintaining a strong brand presence within the industry. With a focus on community engagement and customer satisfaction, the dealership continuously innovates its marketing efforts to stay ahead in a competitive market. The company prides itself on fostering a vibrant, team-oriented environment where creativity and strategic thinking are valued. This dealership is recognized for its commitment to excellence and its proactive approach to integrating digital marketing with traditional customer service practices to build lasting relationships with clients.
The role of the Marketing Coordinator at this dealership is critical in supporting and executing a comprehensive marketing strategy across multiple digital and social media platforms. This full-time position involves managing day-to-day digital engagement, coordinating various marketing initiatives, and ensuring consistent brand messaging that aligns with business goals. The Marketing Coordinator will be instrumental in creating and publishing engaging content such as text, images, and videos designed to enhance brand awareness and foster deeper customer connections.
This position requires an individual with a strong creative flair and strategic mindset capable of analyzing performance metrics using tools like Google Analytics (GA4) and Meta analytics to optimize marketing campaigns. Responsibilities include managing social media activities like posting, scheduling, and community engagement by actively responding to follower interactions to maintain brand voice and professionalism. In addition to digital responsibilities, the coordinator will also oversee logistics, timeline management, and budget adherence for marketing events, sponsorships, and campaigns combined with close collaboration with internal marketing, communications, and business development teams to ensure maximum outreach and effectiveness.
The Marketing Coordinator serves as a key brand ambassador across all platforms while supporting diverse marketing campaigns and events. Working primarily in a hybrid environment, this role demands excellent organizational skills, attention to detail, and the flexibility to occasionally work evenings or weekends to support event-based marketing activities and real-time digital engagement. The dealership values candidates with at least five years of combined experience in social media marketing, content creation, or copywriting, alongside proficiency in content design tools like Adobe Illustrator and Photoshop. While a bachelor’s degree in marketing or related fields is preferred, candidates with a strong portfolio or relevant certifications will also be considered.
Overall, the Marketing Coordinator is essential to strengthening the dealership’s digital presence and customer relationships, contributing to the broader business objectives through creative and data-driven marketing strategies. This promising career opportunity offers the chance to be part of an innovative team, gain hands-on experience with cutting-edge marketing tools, and make a tangible impact in the automotive retail industry.
The role of the Marketing Coordinator at this dealership is critical in supporting and executing a comprehensive marketing strategy across multiple digital and social media platforms. This full-time position involves managing day-to-day digital engagement, coordinating various marketing initiatives, and ensuring consistent brand messaging that aligns with business goals. The Marketing Coordinator will be instrumental in creating and publishing engaging content such as text, images, and videos designed to enhance brand awareness and foster deeper customer connections.
This position requires an individual with a strong creative flair and strategic mindset capable of analyzing performance metrics using tools like Google Analytics (GA4) and Meta analytics to optimize marketing campaigns. Responsibilities include managing social media activities like posting, scheduling, and community engagement by actively responding to follower interactions to maintain brand voice and professionalism. In addition to digital responsibilities, the coordinator will also oversee logistics, timeline management, and budget adherence for marketing events, sponsorships, and campaigns combined with close collaboration with internal marketing, communications, and business development teams to ensure maximum outreach and effectiveness.
The Marketing Coordinator serves as a key brand ambassador across all platforms while supporting diverse marketing campaigns and events. Working primarily in a hybrid environment, this role demands excellent organizational skills, attention to detail, and the flexibility to occasionally work evenings or weekends to support event-based marketing activities and real-time digital engagement. The dealership values candidates with at least five years of combined experience in social media marketing, content creation, or copywriting, alongside proficiency in content design tools like Adobe Illustrator and Photoshop. While a bachelor’s degree in marketing or related fields is preferred, candidates with a strong portfolio or relevant certifications will also be considered.
Overall, the Marketing Coordinator is essential to strengthening the dealership’s digital presence and customer relationships, contributing to the broader business objectives through creative and data-driven marketing strategies. This promising career opportunity offers the chance to be part of an innovative team, gain hands-on experience with cutting-edge marketing tools, and make a tangible impact in the automotive retail industry.
Job Requirements
- Bachelor's degree in Marketing, Communications, PR, or related field preferred
- Minimum of 5 years combined experience in social media marketing, content creation, or copywriting preferred
- Advanced proficiency in social media platforms
- Strong content creation and copywriting skills
- Experience with Adobe Illustrator, Photoshop, and Lightroom
- Knowledge of SEO, keyword research, and Google Analytics
- Excellent organizational skills and attention to detail
- Ability to manage multiple projects and meet deadlines
- Strong communication skills
- Ability to work collaboratively in a hybrid work environment
Job Qualifications
- Advanced proficiency in social media platforms including Facebook, Instagram, TikTok, Pinterest, X, and LinkedIn
- Strong content creation and copywriting skills
- Experience with design tools such as Adobe Illustrator, Photoshop, and Lightroom
- Solid understanding of SEO, keyword research, and Google Analytics (GA4)
- Strong understanding of marketing concepts and campaign strategy
- Excellent organizational skills and attention to detail
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Strong communication skills with a customer-focused mindset
- Ability to work collaboratively in a team environment, including hybrid work settings
- Bachelor's degree in Marketing, Communications, PR, or related field preferred
- In lieu of a degree, a strong portfolio and/or relevant certifications or coursework may be considered
- Minimum of 5 years combined experience in social media marketing, content creation, or copywriting preferred
- Familiarity with content creation tools and analytics platforms
Job Duties
- Manage day-to-day activity across all social media platforms including posting, scheduling, and community engagement (comments, messages, etc.)
- Develop, implement, and manage social media strategies aligned with business goals
- Create, edit, and publish engaging content including text, images, and video across platforms
- Monitor and respond to customer interactions while maintaining brand voice and professionalism
- Coordinate and execute marketing initiatives including campaigns, sponsorships, and events (on-site and off-site)
- Manage logistics, timelines, and budgets related to marketing events and campaigns
- Collaborate with Marketing, Marcom, and BDC teams to ensure campaigns reach target audiences effectively
- Analyze performance metrics using platform analytics, GA4, and Meta tools to optimize campaign performance
- Identify trends, high-performing content, and opportunities for growth within the social media landscape
- Maintain compliance with brand standards and ensure all content aligns with company guidelines
- Assist in answering customer questions through social platforms in a timely and helpful manner
- Support additional social media efforts across multiple rooftops or brands as needed
- Maintain strong organization and attention to detail across all projects
- Perform additional duties as assigned by management
Job Criteria
Experience
Mid Level (3-7 years)
Job Location
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