Job Overview
Employment Type
Full-time
Work Schedule
Standard Hours
Benefits
Medical insurance
Dental Insurance
Vision Insurance
Life insurance
Disability insurance
Paid vacation
401(k) Plan
Job Description
Legends Global is a distinguished global company recognized as the premier partner to some of the world's most iconic live events, venues, and brands. Established as a leader in the live event industry, Legends Global offers a comprehensive range of premium services that are delivered through a unique white-label approach. The company prides itself on its extensive network that spans over 450 venues worldwide, hosting more than 20,000 events per year and entertaining approximately 165 million guests annually. This impressive scale is supported by the company's deep industry expertise and excellent execution across diverse domains including feasibility and consulting, owner's representation, sales, partnerships, hospitality, merchandise, venue management, and content and booking of world-class events and venues. The culture at Legends Global champions respect, ambitious thinking, collaboration, and bold action. A commitment to inclusivity is central to their mission, fostering a workplace where authenticity, impactful contributions, and career growth are not only encouraged but are key drivers of success. Employees find themselves part of a winning environment where success is a collective achievement forged through unified teamwork.
The role of Private Events Sales & Marketing Manager at Legends Global is a pivotal position in the Sales and Marketing Department, reporting directly to the Director of Sales and Marketing. This full-time, exempt, salaried role requires a dynamic professional responsible for driving private event revenue by developing and executing strategic sales and marketing plans. The manager will focus on cultivating relationships with prospective clients including corporations, community organizations, and social groups, employing a variety of outreach methods such as telephone campaigns, networking, and site tours. This position demands adeptness in preparing and delivering compelling sales presentations, managing event bookings from inquiry to post-event evaluation, and negotiating terms to maximize revenue. Collaboration with internal teams such as Food & Beverage and Catering is essential to enhance ancillary revenue opportunities.
In addition to sales, the role encompasses marketing responsibilities like developing promotional campaigns, coordinating with internal marketing teams for digital and social media content, and maintaining partnerships with local hotels, tourism entities, and vendors to generate leads. The manager is expected to monitor market trends and sales performance to identify growth prospects and contribute to overall event success. Administrative coordination is also a key aspect, ensuring all departments are informed about booking statuses and that client records are meticulously maintained. Participation in regular sales and marketing meetings and taking on event management tasks when necessary further highlights the multifaceted nature of this role.
Compensation for this role is competitive and commensurate with experience, complemented by an attractive benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and a 401(k) plan. The job location is onsite at Buddy Holly Hall in Lubbock, Texas, with some flexibility for travel related to business development activities. The position demands an individual who can thrive in a fast-paced, customer-centric environment while demonstrating excellent organizational, negotiation, and leadership skills. Legends Global is an equal opportunity employer, embracing diversity and encouraging applications from women, minorities, individuals with disabilities, and protected veterans.
The role of Private Events Sales & Marketing Manager at Legends Global is a pivotal position in the Sales and Marketing Department, reporting directly to the Director of Sales and Marketing. This full-time, exempt, salaried role requires a dynamic professional responsible for driving private event revenue by developing and executing strategic sales and marketing plans. The manager will focus on cultivating relationships with prospective clients including corporations, community organizations, and social groups, employing a variety of outreach methods such as telephone campaigns, networking, and site tours. This position demands adeptness in preparing and delivering compelling sales presentations, managing event bookings from inquiry to post-event evaluation, and negotiating terms to maximize revenue. Collaboration with internal teams such as Food & Beverage and Catering is essential to enhance ancillary revenue opportunities.
In addition to sales, the role encompasses marketing responsibilities like developing promotional campaigns, coordinating with internal marketing teams for digital and social media content, and maintaining partnerships with local hotels, tourism entities, and vendors to generate leads. The manager is expected to monitor market trends and sales performance to identify growth prospects and contribute to overall event success. Administrative coordination is also a key aspect, ensuring all departments are informed about booking statuses and that client records are meticulously maintained. Participation in regular sales and marketing meetings and taking on event management tasks when necessary further highlights the multifaceted nature of this role.
Compensation for this role is competitive and commensurate with experience, complemented by an attractive benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and a 401(k) plan. The job location is onsite at Buddy Holly Hall in Lubbock, Texas, with some flexibility for travel related to business development activities. The position demands an individual who can thrive in a fast-paced, customer-centric environment while demonstrating excellent organizational, negotiation, and leadership skills. Legends Global is an equal opportunity employer, embracing diversity and encouraging applications from women, minorities, individuals with disabilities, and protected veterans.
Job Requirements
- Bachelor's degree in hospitality, marketing, business administration, event management, or related field preferred
- minimum of three to five years of experience in event sales, hospitality sales, venue sales, catering sales, or a related field
- experience managing event bookings, contracts, and client relationships preferred
- supervisory or leadership experience preferred
- excellent sales, negotiation, and relationship-building skills
- strong written, verbal, and presentation communication skills
- outstanding organizational, planning, and time-management abilities
- ability to manage multiple priorities in a fast-paced environment
- strong attention to detail and commitment to customer service
- proficiency with microsoft office suite, crm systems, and booking management software
- ability to analyze sales data and develop actionable business strategies
- demonstrated problem-solving, decision-making, and leadership capabilities
- professional appearance, demeanor, and work ethic
Job Qualifications
- Bachelor's degree in Hospitality, Marketing, Business Administration, Event Management, or related field preferred
- minimum of three to five years of experience in event sales, hospitality sales, venue sales, catering sales, or a related field
- experience managing event bookings, contracts, and client relationships preferred
- supervisory or leadership experience preferred
- excellent sales, negotiation, and relationship-building skills
- strong written, verbal, and presentation communication skills
- outstanding organizational, planning, and time-management abilities
- ability to manage multiple priorities in a fast-paced environment
- strong attention to detail and commitment to customer service
- proficiency with Microsoft Office Suite, CRM systems, and booking management software
- ability to analyze sales data and develop actionable business strategies
- demonstrated problem-solving, decision-making, and leadership capabilities
- professional appearance, demeanor, and work ethic
Job Duties
- Develop and execute strategic sales and marketing plans to drive private event revenue and achieve annual sales goals
- identify, prospect, and cultivate relationships with corporations, community organizations, social groups, associations, and other potential clients
- solicit and sell private event spaces through telephone outreach, email campaigns, networking, referrals, site tours, trade shows, and personal meetings
- prepare and deliver professional sales presentations to prospective clients and stakeholders
- conduct venue tours and showcase facility capabilities to potential clients
- develop and maintain an accurate understanding of market conditions, industry trends, and competitive venues
- attend local and regional industry meetings, networking events, and trade shows to generate new business opportunities
- travel as required for sales calls and business development activities
- manage all private event inquiries from initial contact, planning, event day/night customer service, and post event analysis
- prepare proposals, contracts, deposits, certificates of insurance, and other required documentation
- negotiate pricing, terms, and event details while maximizing venue revenue opportunities
- maintain accurate booking records and event information within the facility booking system and CRM platforms
- manage tentative, definite, contracted, and lost business files
- coordinate event insurance requirements and ensure all required client documentation is obtained
- maintain and update the master calendar of bookings and events as related to private events
- serve as the primary client contact from initial inquiry through post-event completion, facilitating a seamless transition between sales, planning, event execution, and post-event evaluation while ensuring exceptional client satisfaction and retention
- coordinate development and distribution of post-event evaluations and client feedback programs
- develop and implement marketing initiatives to increase awareness of private event offerings
- collaborate with internal marketing teams to create promotional materials, digital content, social media campaigns, and targeted marketing efforts
- serve as support for event and staged marketing as needed or assigned
- maintain relationships with local hotels, tourism partners, vendors, and community organizations to generate leads and referral business
- analyze sales performance, booking trends, and revenue opportunities to identify growth strategies
- work closely with Food & Beverage and Catering departments to maximize catering and ancillary revenue opportunities
- assist in developing promotional campaigns, prospect lists, and lead-generation strategies
- ensure all departments, including Events, Catering, Operations, Finance, and Marketing, are informed of new, revised, or cancelled bookings
- provide regular updates to leadership regarding sales activity, outstanding contracts, deposits, and event status
- maintain organized and up-to-date client records, contracts, correspondence, and sales reports
- participate in weekly sales and marketing meetings and contribute to departmental planning initiatives
- assist with event management responsibilities as needed to ensure a exceptional client experience
- maintain professional relationships with clients, vendors, facility staff, event partners, and senior leadership
Job Criteria
Experience
Mid Level (3-7 years)
Job Location
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