Private Events Sales & Marketing Manager

Legends Global is a premier partner to some of the world’s most renowned live events, venues, and brands. It operates a comprehensive, white-label approach by providing integrated premium services that put its partners at the forefront of the entertainment industry. Boasting a vast network of 450 venues across the globe, Legends Global hosts around 20,000 events annually and attracts an audience of 165 million guests each year. The company’s depth of expertise spans across various facets of event management including feasibility and consulting, owner's representation, sales, partnerships, hospitality, merchandise, venue management, and booking world-class live events and venues. The corporate culture at Legends Global values respect, ambitious thinking, collaborative teamwork, and proactive bold action. The company underscores an inclusive workplace environment where authenticity and career growth are nurtured. Success at Legends Global is achieved through a unified team effort, making winning a daily achievement. Joining Legends Global means being part of an enthusiastic team dedicated to excellence and impact within the entertainment and venue management industry. This position offers a full-time, exempt, salaried employment status with a competitive salary that reflects experience, complemented by a generous benefits package including medical, dental, vision, life, and disability insurance, paid vacation, and a 401(k) retirement plan.

The Private Events Sales & Marketing Manager role at Legends Global is focused on driving private event revenues through strategic sales and marketing initiatives. This role is critical in identifying and nurturing relationships with potential clients such as corporations, community organizations, social groups, and associations. The manager will leverage various outreach methods including telephone, email campaigns, networking, referrals, site tours, trade shows, and direct meetings to solicit business. Presentations, venue tours, and comprehensive understanding of market trends and competition are integral to the role. A significant component involves managing every aspect of private event bookings from initial inquiry through planning, execution, and follow-up to ensure client satisfaction and retention. The manager will be tasked with negotiating contracts, managing booking systems, coordinating necessary documentation, and maintaining an up-to-date master calendar of private events. Marketing responsibilities include developing awareness campaigns, collaborating on promotional materials, managing social media efforts, and building productive partnerships with local businesses and tourism partners to generate leads. The role also requires close coordination with internal departments such as Food & Beverage, Catering, Operations, Finance, and Marketing to maximize revenue and ensure smooth operational flow. This position demands excellent sales, negotiation, organizational, and communication skills along with proficiency in Microsoft Office, CRM systems, and booking management software. The ideal candidate has a bachelor’s degree in a related field and three to five years of relevant experience in event or hospitality sales, proven leadership capabilities, and an ability to thrive in a fast-paced competitive environment. The job is based on-site at Buddy Holly Hall in Lubbock, Texas, with some travel expected for business development purposes.