Principal Technical Marketing Manager

Lincoln, NE, USA|Onsite

Job Overview

Compensation

Salary

Range $52,200.00 - $85,300.00

Benefits

Medical insurance

Dental Insurance

vision coverage

Employee Assistance Programme

Profit sharing retirement

Tuition Reimbursement

Employee Resource Groups

recognition

Flexible Time Off

Paid parental leave

Vacation leave

holiday leave

Job Description

Emerson Test and Measurement (T&M) is a leading business unit within Emerson, recognized globally for its innovative technologies and solutions that enhance industrial productivity and operational efficiency. Operating within the technology and industrial sectors, Emerson T&M specializes in providing precision instruments and testing tools that serve various industry verticals including life sciences, energy, electrical machinery, and data centre infrastructure. The company prides itself on its commitment to quality, innovation, and customer satisfaction, delivering advanced products and services that help clients improve their processes and achieve sustainable growth.

This Principal Technical Marketing Manager role at Emerson Test and Measurement is a strategic leadership position designed to drive industry-specific marketing efforts across multiple channels and verticals within the Portfolio Business Unit. The successful candidate will be responsible for spearheading the execution of comprehensive marketing programs tailored to distinct industry segments. Key responsibilities include managing digital campaigns encompassing email marketing, paid media, and web strategies, alongside orchestrating event-focused initiatives such as trade shows, webinars, and account-based marketing efforts. Content creation through blogs, videos, and thought leadership articles will also form a crucial part of this role, ensuring that messaging resonates effectively with target audiences.

The role demands a multi-faceted approach to marketing, requiring the integration of global campaigns with localized activation strategies to maximize audience reach and engagement. Managing the industry marketing calendar while coordinating with cross-functional teams is essential to deliver seamless marketing execution and alignment with broader business goals. The candidate will also be tasked with measuring and optimizing campaign performance against critical metrics such as demand responses, lead generation, pipeline influence, and contribution to overall revenue.

Beyond execution, the Principal Technical Marketing Manager will provide valuable audience insights to inform future marketing planning and collaborate closely with global campaign managers to ensure consistency and alignment across all marketing initiatives. This position offers a dynamic opportunity to be at the forefront of industry marketing at Emerson T&M, combining strategic insight, creative execution, and analytical rigor to drive measurable business outcomes and market share growth. Employment type is full-time, with a competitive salary reflective of the senior nature of the role and the expertise required.

Job Requirements

8+ years of relevant experience in B2B marketing execution, ideally in technology or industrial sectors
Proven ability to plan and orchestrate multi-channel marketing initiatives across digital and physical channels
Strong project management skills with experience managing complex calendars and cross-channel dependencies
Analytical mindset with demonstrated ability to measure and optimise ROI of tactics and initiatives
Excellent communication skills to maintain message consistency across channels and stakeholders
Ability to collaborate cross-functionally with technical and product marketing, and global marketing teams
Self-motivated and collaborative work ethic
Comfortable communicating across organizational and functional levels to discuss strategy and tactics with your respective stakeholders
Authorized to work in the United States without sponsorship now and in the future

Job Qualifications

Bachelor's degree in marketing, business, or related field preferred
8+ years of relevant B2B marketing experience, ideally in technology or industrial sectors
Proven ability to plan and orchestrate multi-channel marketing initiatives across digital and physical channels
Strong project management skills with experience managing complex calendars and cross-channel dependencies
Analytical mindset with demonstrated ability to measure and optimise ROI of tactics and initiatives
Excellent communication skills to maintain message consistency across channels and stakeholders
Ability to collaborate cross-functionally with technical and product marketing and global marketing teams
Self-motivated and collaborative work ethic
Comfortable communicating across organizational and functional levels to discuss strategy and tactics

Job Duties

Own and drive execution of industry-specific marketing initiatives across digital (email, paid media, web), events (trade shows, webinars, account-based), content (blogs, videos, thought leadership), and social channels
Create and execute multi-channel plans to deliver industry messaging to the right audiences
Leverage global marketing-led activities to target industry audiences with amplification tactics
Own the industry marketing calendar and manage cross-functional dependencies
Measure and optimise initiative performance against key metrics including demand responses, leads, generated or influenced pipeline, and marketing contribution to revenue
Provide audience guidance to inform marketing planning in collaboration with global campaign managers
Report on inbound and outbound metrics across the marketing funnel