Planning & Promotions Lead

Bp is a globally recognized energy company committed to finding innovative solutions for the future of mobility, energy, and services. Operating across multiple sectors including midstream, lubricants, aviation, chemicals, marketing, mobility, and convenience, bp aims to be a highly integrated and interconnected organization focused on customer-centric growth. With a strong emphasis on safety as a core value, bp continuously ensures safe and reliable operations throughout its extensive network of over 7,600 bp and Amoco sites worldwide. As part of its strategic vision, bp is actively working towards reducing the carbon intensity of its products by 50% by 2050 or sooner, contributing meaningful progress towards sustainability and environmental responsibility. The company fosters a culture of innovation, digital enablement, and data-driven decision-making to deliver exceptional customer experiences and value.

The Planning & Promotions Lead role is a key position within bp's Customer & Products (C&P) Marketing Group, responsible for developing and implementing on-site communications strategies targeted at consumers across bp and Amoco’s retail portfolio. This role oversees the planning and execution of Point of Purchase (POP) and Point of Sale (POS) communications, ensuring consistent and engaging signage and content across all physical sites. The incumbent will manage day-to-day activities related to promotional kits, site onboarding, inventory management, and customer support within the POP channel. This highly collaborative role works closely with internal teams such as brand management, digital enablement, sales, and legal, as well as external agencies and partners to deliver marketing objectives effectively.

The Planning & Promotions Lead is tasked with leveraging data analytics to develop annual communication plans, establish measurement frameworks, and pioneer test-and-learn initiatives to drive continuous improvement in signage and POP strategies. The role demands strong project management skills, agility in managing multiple cross-functional projects, and a deep understanding of consumer marketing and brand management. Successful candidates will have proficiency in content planning across diverse communication channels and demonstrate an ability to influence and build strong working relationships across different teams and external stakeholders. This position reports directly to the Planning & Promotions Manager and offers a hybrid work environment with up to 25% travel. With a base salary range of $85,000 to $125,000, the role also includes comprehensive US benefits such as health, vision, and dental insurance, a generous paid vacation and holiday program, parental leave, and retirement benefits including a 401k matching program. Bp offers a rewarding and inclusive work culture, emphasizing diversity, learning, and growth opportunities within a dynamic global company.