Patron Experience and Marketing Strategist

Syracuse, NY, USA|Onsite

Job Overview

Employment Type

Full-time

Compensation

Salary

Range $49,400.00 - $82,500.00

Work Schedule

Flexible

Weekend Shifts

Benefits

403(b) retirement contribution

Generous tuition coverage

Health Insurance

Dental Insurance

Vision Insurance

flexible spending accounts

health savings accounts

Basic Life and AD&D insurance

short and long term disability insurance

Paid holidays

generous time off package

35 hour work week

Job Description

Le Moyne College is a distinguished independent college located in Syracuse, New York, founded in 1946 by the Jesuits. Dedicated to providing a values-driven, comprehensive academic experience, Le Moyne focuses on fostering intellectual excellence and preparing students for leadership and service in a diverse and inclusive environment. Recognized nationally as a premier liberal arts and sciences institution, Le Moyne attracts students from all across the United States and around the globe. The college upholds its mission rooted in the Catholic and Jesuit tradition, emphasizing education of the whole person and encouraging the pursuit of meaning, value, and justice in both personal and professional realms. Le Moyne strives to build a community marked by diversity, inclusive practices, and innovation, seeking to enrich the campus culture with creativity and impactful contributions from its scholars and professionals.

The Patron Experience and Marketing Strategist for the Visual and Performing Arts Center (VPAC) at Le Moyne College plays a crucial role in promoting and enhancing the visibility of the department's programming. This role uniquely combines creative storytelling abilities with exceptional organizational and customer service skills. The strategist is responsible for managing marketing efforts, including social media engagement, e-communications, and physical promotional materials. Additionally, this position supervises box office operations, ensuring smooth ticketing processes, front-of-house customer experiences, and coordination of event logistics. The strategist supports event execution by working closely with technical staff and administrative managers to deliver well-run performances and encourage robust audience attendance. The role requires adaptability and collaboration to foster a welcoming, organized environment for all patrons. As an integral member of the VPAC team, this individual exemplifies Le Moyne College's mission-based competencies such as collaboration, diversity, leadership, and service. This full-time role offers an annual salary of $62,354 and includes a comprehensive benefits package designed to support work-life balance and professional development.

Job Requirements

Bachelor's degree in marketing, communications, arts administration or related field
Strong social media management and content creation skills
Excellent interpersonal and customer service skills
Ability to multitask and stay organized in a fast-paced event environment
Proficiency in graphic design tools such as Adobe Creative Suite
Basic photography and video editing skills preferred
Familiarity with ticketing or box office systems preferred
Experience working with artists, performers or arts organizations preferred
Ability to work a variable schedule including evenings and weekends
Ability to combine office work and on-site event coordination

Job Qualifications

Bachelor's degree in marketing, communications, arts administration or related field
Strong social media management and content creation skills
Excellent interpersonal and customer service skills
Ability to multitask and stay organized in a fast-paced event environment
Proficiency in graphic design tools such as Adobe Creative Suite
Basic photography and video editing skills preferred
Familiarity with ticketing or box office systems preferred
Experience working with artists, performers or arts organizations preferred
Ability to work a variable schedule including evenings and weekends
Ability to combine office work and on-site event coordination

Job Duties

Assist in the creation of physical publications for the department including posters, programs, postcards and mailings
Develop and execute marketing campaigns to promote department events
Manage and maintain VPA social media platforms including Facebook and Instagram, digital ads and email marketing
Create and maintain regularly scheduled e-communications to the box office patron list and student community
Gather promotional information and graphics from VPA faculty and staff for social media use
Analyze metrics from social media and e-correspondences to recommend improvements
Manage the VPA box office including staffing, training, ticket reservations, seating assignments and accommodations
Oversee daily box office services including ticket sales, printing, reporting and reconciliations
List PAC events timely in the online ticketing system
Manage front-of-house box office operations including ticket sales and door supervision
Maintain box office patron mailing lists
Support all concert, performance and event logistics including day-of-event duties
Onboard, schedule, assign and approve time for student work study
Ensure a welcoming and accessible environment for patrons
Address audience needs and resolve issues in real time
Assist with bookings in Google calendar for PAC rooms
Schedule and troubleshoot with third-party vendors for ticketing systems and equipment
Assist in maintaining the PAC facility appearance and efficiency
Demonstrate mission-based competencies in interactions
Strengthen digital literacy skills
Support cura personalis and cura apostolica principles
Demonstrate excellent attendance and reliability
Participate in required meetings and training
Comply with all policies and health and safety regulations
Complete all required federal, state, and institutional trainings
Engage in ongoing professional development
Perform related duties as assigned