Partnerships Sales Manager | Full-Time | Crown Complex

Fayetteville, NC, USA|

Job Overview

Employment Type

Full-time

Compensation

Salary

Range $50,000.00 - $60,000.00

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) savings plan

401(k) matching

Paid Time Off

Job Description

Oak View Group (OVG) is the global leader in premium live entertainment infrastructure and services. Established in 2015, OVG has rapidly grown to become a powerhouse in venue development, venue management, hospitality, and sponsorship sales. The company operates a diverse platform that includes ownership of seven world-class venues, as well as a client base consisting of some of the most iconic stadiums, arenas, convention centers, music festivals, performing arts centers, and cultural institutions worldwide, spanning four continents. Through its extensive network and end-to-end capabilities, Oak View Group strives to set new standards in live entertainment experiences while continuously innovating to meet the evolving needs of audiences and partners alike.

The role of the Partnerships Sales Manager at the Crown Complex presents an outstanding opportunity for experienced sales professionals passionate about the sports and live events industry. This full-time position, offering an annual salary range of $50,000-$60,000 plus commission, focuses on driving revenue growth through the sale of comprehensive marketing partnerships. Key business lines include intellectual property rights, experiential marketing, media, branding, signage, hospitality, and events promotions. The manager will have the responsibility of generating measurable financial results by leading all corporate partnership sales and servicing efforts within the local market. Reporting directly to the Regional Director, the individual in this role will play a pivotal part in managing local operations and strengthening long-term client relationships.

The Partnerships Sales Manager will be central to developing and executing innovative sales strategies that meet ambitious revenue goals. This includes proactively identifying and securing new sponsorships, nurturing ongoing partnerships, and leveraging deep knowledge of the market to tailor compelling marketing solutions that align with client objectives. Collaborating closely with internal teams such as Event Services, Marketing, Broadcast, Accounting, and Community Relations, the manager ensures seamless integration and delivery of all partnership components, from contract negotiations to event-day activation and fulfillment.

With a strong emphasis on client service and relationship management, this role requires excellent communication skills to present proposals effectively to both small and large audiences. The Partnerships Sales Manager must combine passion and empathy to cultivate partnerships that resonate authentically with both the client's brand and the venue's unique offerings. Additionally, the ability to manage multiple projects simultaneously in a fast-paced environment is essential, along with adaptability to non-traditional hours and settings often inherent to the live entertainment industry.

Candidates with a background in college or professional athletics, entertainment sectors, or media sponsorship sales are particularly well-suited for this role. Experience with CRM software like Salesforce or KORE is preferred but not required. Oak View Group prides itself on fostering an inclusive and diverse workplace where innovative ideas thrive, and all employees feel empowered to contribute. As an equal opportunity employer, OVG is committed to hiring talent from all backgrounds and providing an environment where everyone can excel and drive the future of live entertainment.

Job Requirements

Bachelor's degree or the equivalent training and experience
3-5 years of sales experience with emphasis in college or pro athletics, entertainment, larger market media (TV, radio), and/or sponsorship sales
Proven track record of developing and managing highly strategic corporate partnerships
strong prospecting, analytical, presentation, and communication skills
Proven success in establishing and meeting challenging sales objectives in a high-profile, competitive marketplace
Comfortable managing tight deadlines and meeting aggressive sales goals and expectations
Strong professional relationship skills
ability to establish and maintain long-term strategic relationships with corporate clients, direct reports, and co-workers
Must be a skilled negotiator with the ability to effectively represent the standards and philosophy of the department
Strong time management and organizational skills
Experience with Salesforce/KORE (CRM) is preferred
Able to work non-traditional hours in non-traditional settings
Must be highly self-motivated and adept at working both independently and as part of a team
Manage multiple projects simultaneously in a fast-paced environment
Ability to work nights, all events, weekends, events, and holidays as required

Job Qualifications

Bachelor's degree or the equivalent training and experience
3-5 years of sales experience with emphasis in college or pro athletics, entertainment, larger market media (TV, radio), and/or sponsorship sales
Proven track record of developing and managing highly strategic corporate partnerships
strong prospecting, analytical, presentation, and communication skills
Proven success in establishing and meeting challenging sales objectives in a high-profile, competitive marketplace
Comfortable managing tight deadlines and meeting aggressive sales goals and expectations
Strong professional relationship skills
ability to establish and maintain long-term strategic relationships with corporate clients, direct reports, and co-workers
Must be a skilled negotiator with the ability to effectively represent the standards and philosophy of the department
Strong time management and organizational skills
Experience with Salesforce/KORE (CRM) is preferred
Able to work non-traditional hours in non-traditional settings
Must be highly self-motivated and adept at working both independently and as part of a team
Manage multiple projects simultaneously in a fast-paced environment
Ability to work nights, all events, weekends, events, and holidays as required

Job Duties

Responsible for establishing new marketing partnerships to achieve annual revenue goals
Conduct cold calls as a way of securing appointments to sell to new prospects among local and national companies
Meet with corporate partners and outside agencies at their place of work to get all branding created and placed in a timely manner
Analyze specific marketing needs of prospects based on partner objectives, market strategies, category potential, activation potential, and financials
Support and work closely with regional management and on-site local management
Effectively present proposals in front of individuals and large groups
Leverage your passion and empathy to develop a long-term business partnership between your client and the venues
Communicate well across all areas of the company, including broadcast, accounting, marketing, community relations, and ticket operations
Work closely with the Event Services and Marketing teams to ensure that current clients receive superior service and fulfillment of each contract
Prepare advertising, sponsorship and premium seating contracts and addenda
identify issues with contract language
address issues with and make recommendations for resolution
negotiate corporate sales pricing and other rates as required
Oversee event and premium seating staff to ensure excellent game/event day experiences
Develop sales action plans to ensure hitting budget goals, including new cash partnerships
Prospect, sell, cultivate, and maintain the corporate sponsorships for the venues in both new and renewal business
Oversee the service of corporate partnerships through various means, including direct contact, newsletters, partner gatherings and client entertainment events
Develop relationships with brands in the region for potential synergy across the OVG portfolio
Work with outside agencies to get all corporate partnerships' signage created and placed
Responsible for creating year-end recaps of season for corporate partners
Service all corporate sponsorships through various means, including direct contact, newsletters, corporate partner gatherings, etc.
Create and present integrated marketing packages using traditional, digital and other non-traditional marketing channels to meet clients' objectives
Work at and attend events, promotions, and OVG Corporate Sales events