Partnership Solutions Coordinator - University of Alabama

Tuscaloosa, AL, USA|Onsite

Job Overview

Employment Type

Full-time

Work Schedule

Flexible

Weekend Shifts

Benefits

Medical

Dental

Vision

Health savings account

Life insurance

Flexible Paid Time Off

Parental leave

Paid holidays

401(k) plus match

short/long term disability

Job Description

Learfield is a leading sports marketing and media company specializing in collegiate sports properties. With a broad network of university partnerships, Learfield delivers innovative marketing solutions that connect brands to passionate sports fans in meaningful and visible ways. As an industry leader, Learfield combines deep expertise in sports sponsorship with dynamic event activation strategies to enhance fan engagement and sponsor value across multiple platforms including in-venue, digital, and traditional media. Known for its collaborative culture and commitment to excellence, Learfield fosters an environment that values creativity, strategic thinking, and operational efficiency.

The Partnerships Coordinator role on the Sports Properties team at Learfield is an exciting opportunity for someone who is passionate about sports marketing and eager to build a career in corporate sponsorship activations. This position involves managing the day-to-day execution of sponsorship agreements, ensuring partner assets are delivered seamlessly and campaigns are activated successfully. The coordinator acts as a critical link between internal teams, university staff, and brand partners to facilitate smooth communication and flawless fulfillment of partnership elements. Responsibilities include inventory tracking, event logistics, gameday operations, and administrative support functions such as budgeting and reporting. This role demands exceptional organizational skills, attention to detail, and the ability to thrive in a fast-paced environment. A successful Partnerships Coordinator is someone who enjoys multi-tasking, problem-solving, and working collaboratively with diverse stakeholders to execute high-impact sponsorship campaigns that enhance the fan experience while meeting partner objectives.

Learfield values team-oriented professionals who are proactive, adaptable, and capable of managing flexible schedules including evenings, weekends, and home games. The company also provides a comprehensive benefits package that supports employees' health, well-being, and professional growth. This is a hands-on role ideal for motivated individuals with experience or strong interest in marketing, partnerships, events, or sports management. Joining Learfield offers an opportunity to be part of an innovative sports marketing leader and make a tangible impact in premier collegiate athletics environments by bringing sponsorships to life in engaging, memorable ways.

Job Requirements

Some experience in marketing, partnerships, events, or a related field
Strong organizational skills with high attention to detail
Clear and professional communication skills, both written and verbal
Ability to manage multiple tasks and meet deadlines in a fast-paced environment
Team-oriented mindset with a willingness to take initiative and support where needed
Proficiency in Microsoft Office
Ability to work flexible hours, including evenings, weekends, and home games

Job Qualifications

Some experience in marketing, partnerships, events, or a related field (internships or early career experience welcome)
Strong organizational skills with high attention to detail
Clear and professional communication skills, both written and verbal
Ability to manage multiple tasks and meet deadlines in a fast-paced environment
Team-oriented mindset with a willingness to take initiative and support where needed
Proficiency in Microsoft Office (Word, PowerPoint, Excel)
Ability to work flexible hours, including evenings, weekends, and home games
Bachelor’s degree in sports management, marketing, business, communications, or a related field preferred
Previous experience supporting sponsorships, sports events, or gameday operations preferred
Comfort working in live event environments and interacting with diverse stakeholders preferred

Job Duties

Support the activation and fulfillment of corporate partnership agreements across traditional, digital, and in-venue platforms
Serve as a liaison between the property team, university staff, and brand partners to ensure smooth delivery of partner assets
Build and maintain strong relationships with organization partners, athletic department staff, and internal stakeholders serving as a trusted and respected representative of Learfield and the property
Track inventory and maintain accurate records of all sponsorship elements and deliverables
Assist with gameday operations, including setup, signage placement, hospitality, and in-game promotions
Supervise gameday staff, as needed, to support on-site execution
Provide proof-of-performance documentation for fulfilled partnership elements
Support administrative functions such as budget tracking, invoicing, contract documentation, and expense reporting
Contribute to partner recap presentations and internal reporting
Collaborate cross-functionally with departments (e.g., sales, digital, marketing) to ensure seamless execution