Northern CA Sales Manager

Fleet Street Wine Merchants (FSWM) is a distinguished wine importer and distributor founded in 1992. With a long-standing reputation for excellence, FSWM serves a broad region including New York, New Jersey, Delaware, and Pennsylvania, providing access to a diverse selection of premium wines. In June 2025, FSWM expanded its reach into the California market, rapidly establishing itself as one of the fastest-growing wine importers and distributors in the state. Known for its dedication to quality and exceptional service, the company focuses on building strong relationships with both on-premise and off-premise accounts, including high-quality restaurants and retail establishments.

This expansion into Northern California offers a unique opportunity for a seasoned sales professional to join a dynamic team and manage a highly coveted territory. The role involves inheriting a portfolio consisting exclusively of quality restaurant and retail accounts, with the potential for growth throughout the broader Northern California market. Reporting to both the VP of California Sales based in Los Angeles and the Sales Director based in New York, this position requires a strategic, motivated individual who thrives in a fast-paced, client-focused environment.

The primary responsibility of the salesperson will be to service and nurture existing accounts through regular visits and portfolio tastings while simultaneously generating new business opportunities through cold calling, cold walking, and maintaining a robust prospect pipeline. The ideal candidate will have a deep knowledge of wines, particularly European and American varieties, and the ability to effectively present and promote FSWM's portfolio. Meeting revenue goals and expanding the customer base is critical, as the company emphasizes growth and profitability within its expanding territory.

FSWM offers a competitive compensation package for this position, with a guaranteed base salary ranging from $38,000 to $75,000 depending on experience. In addition to the base salary, the role includes a 5% commission during the first 6 to 12 months, transitioning to a 7.5% commission-only structure with a draw, paired with performance bonuses based on company profitability. The company also covers travel and dining expenses, supporting its commitment to customer engagement and relationship building.

This employment opportunity is ideal for individuals with over five years of experience in wholesale wine distribution sales, excellent presentation and communication skills, and the ability to operate independently. Fleet Street Wine Merchants values dedication, in-depth product knowledge, and customer service excellence, making it a sought-after employer in the wine sales industry. In addition to financial rewards and career advancement prospects, the company provides comprehensive benefits such as health, dental, and vision insurance, alongside 401(k) matching to support employees' long-term financial security.

Joining Fleet Street Wine Merchants means becoming part of a thriving company that combines a passion for fine wines with outstanding market presence and professional growth. This role offers the chance to contribute to the continued success of a prestigious importer and distributor while developing a rewarding career in a vibrant and expanding marketplace.