New Car Sales Manager-Baker Automotive

Baker Automotive Group is a dynamic and fast-growing automotive dealer group located in West Michigan, known for its commitment to exemplary customer service and a strong team-oriented culture. With multiple locations throughout the region, Baker Automotive continues to expand its footprint while maintaining a focus on leadership, accountability, and high performance. As a recognized leader in the automotive sales industry, Baker Automotive Group prides itself on fostering a workplace atmosphere where employees feel valued, motivated, and supported to achieve their best results. This commitment extends to continually upgrading staff skills and leveraging innovative dealership tools to optimize operational effectiveness and customer interaction. Their approach integrates advanced digital retailing initiatives and collaborative marketing strategies that keep them ahead in a competitive market.

We are currently seeking a New Car Sales Manager, a critical leadership role that requires a proven track record in managing automotive sales teams with measurable success in volume and gross profit achievement. This role is responsible for the entire spectrum of new vehicle sales operations, including inventory management, pricing strategies, and sales process execution. The New Car Sales Manager will collaborate closely with Finance & Insurance and Service Managers to maximize overall dealership profitability, ensuring coordinated efforts across departments that bolster the business’s bottom line. Key aspects of the role include overseeing General Motors (GM) program compliance such as vehicle ordering, allocation, and leveraging the latest digital retail tools to enhance customer experience and streamline sales processes.

The successful candidate will be a hands-on leader who coaches and inspires the sales team through daily meetings, one-on-one sessions, and continuous development programs. They will monitor critical performance metrics including closing ratios, per vehicle retail (PVR), customer satisfaction index (CSI), and lead response times to drive improvements and sustain a high level of service excellence. Strong communication skills and dedicated follow-up procedures are essential to foster exceptional guest interactions throughout the sales journey. By working with the marketing team, the New Car Sales Manager will also play a pivotal role in initiating campaigns, organizing events, and increasing online engagement to drive showroom traffic and lead generation.

This position offers a competitive base salary supplemented by commission and performance bonuses, reflecting the importance of achieving and surpassing set targets. Additionally, Baker Automotive provides a comprehensive benefits package including medical, dental, vision, and 401k plans, as well as paid time off and professional development opportunities aimed at career advancement within the organization. Baker Automotive Group is committed to cultivating a culture that champions teamwork, accountability, and strong leadership, making it a rewarding environment for motivated automotive sales professionals. If you are ready to lead one of West Michigan’s top GM dealerships and contribute to a winning team culture, this role presents an excellent career opportunity.