Marketing/Public Relations Manager

The Greene County Convention & Visitors Bureau is a key organization dedicated to promoting tourism and economic development within Greene County. This bureau plays a vital role in attracting events, conferences, and conventions to the area, thereby fostering community growth and boosting the local economy through increased visitor spending. As an essential resource for travelers and event organizers, the bureau collaborates extensively with local hotels, attractions, restaurants, and meeting service providers to create appealing event packages and seamless visitor experiences. The bureau is committed to positioning Greene County as a premier destination by leveraging robust marketing, public relations, and strategic sales initiatives that highlight the region's unique offerings and hospitality advantages. This organization continually strives to enhance its outreach by utilizing modern technology, building meaningful partnerships, and adapting to industry trends to stay competitive in the tourism market.

The Marketing/Public Relations Manager at Greene County Convention & Visitors Bureau plays a pivotal role in driving tourism and economic impact by strategically securing and managing events, conferences, and conventions. This full-time position primarily operates Monday through Friday, from 8:30 am to 5:00 pm, with occasional evening and weekend work as events or community activities require, offering some flexibility in alternative work schedules. The Manager is responsible for developing and executing targeted marketing campaigns and sales strategies to position Greene County as the preferred destination for diverse markets, including military reunions, government and state associations, fraternal, social, and medical groups.

In this leadership role, the Manager acts as a liaison between the bureau and local stakeholders, cultivating and sustaining positive relationships with key clients and community partners. They coordinate closely with event planners to facilitate successful event execution and ensure client satisfaction. The role demands a proactive approach to research, market analysis, and the solicitation of new business leads through proposals and community outreach. Additionally, the Manager leverages customer relationship management (CRM) software to maintain meticulous records and enhance communication efficiency.

The position requires an individual who is adaptable, results-driven, and possesses strong interpersonal and negotiation skills. The Manager not only focuses on current market demands but also stays abreast of evolving industry trends to inform continuous improvement in sales strategies and marketing efforts. Attendance at trade shows, after-hours networking events, and industry meetings is an integral part of the role to build relationships and explore new growth opportunities. Overall, this position offers a dynamic environment for a dedicated marketing professional eager to make a significant impact on Greene County's tourism landscape, combined with meaningful community engagement and economic development support.