Marketing Manager, Tours and Events

Active Interest Media is a dynamic media company that specializes in producing a diverse range of consumer tours and events across multiple enthusiast-driven brands. Each year, the company organizes 15 distinct tours and events spanning various lifestyle interests including homebuilding, woodworking, gardening, sewing, and cooking. These experiences, which include garden tours, maker workshops, homebuilding expos, and culinary events, are highly valued by their loyal consumer base and constitute a growing revenue stream for the organization. The company prides itself on creating immersive and engaging events that appeal to passionate communities, leveraging its deep understanding of niche markets to deliver memorable experiences that inspire and educate attendees.

Active Interest Media is committed to fostering a workplace culture that values diversity and inclusion. The company is an equal opportunity and affirmative action employer, ensuring that all qualified applicants receive fair consideration regardless of gender, race, age, or other protected characteristics.

The role of Marketing Manager, Tours & Events, within Active Interest Media is tailored for a driven marketing professional who thrives in hands-on execution and is passionate about consumer marketing cycles. This full-time position centers on executing comprehensive consumer marketing strategies aimed at driving ticket and tour spot sales, growing interest pipelines, and cultivating loyal event attendees who become repeat customers. The successful candidate will work closely with leadership to meet revenue targets and orchestrate multiple simultaneous campaigns designed to heighten brand engagement and maximize event participation. Unlike event production roles, this position focuses exclusively on consumer marketing, emphasizing revenue generation and lifecycle marketing that converts first-time attendees into multi-year loyal customers.

The Marketing Manager will be entrusted with end-to-end ownership of conversion rate optimization strategies across digital channels, employing targeted segmentation and multi-channel tactics to enhance lead generation and sales conversion rates. Their role involves the design and analysis of A/B tests to fine-tune digital assets like websites, landing pages, pricing models, and funnels. Collaboration with editorial teams will be key to enhancing web presence and creating compelling post-event content that extends the attendee experience and reinforces the brand’s value proposition. The role also requires optimizing paid media efforts including SEM, SEO, display advertising, and social media to attract high-quality leads. Additionally, the Marketing Manager will provide transparent performance reporting through KPIs and data-driven insights to facilitate continuous improvements. They will contribute to the growth and refinement of lead nurturing programs such as email marketing, retargeting, and Salesforce Personalization strategies to accelerate conversion timelines.

This role is ideal for a marketing professional with a minimum of three years of experience in digital marketing, particularly within the context of tours and events at media companies or enthusiast brands. The candidate should have demonstrated success in multi-channel marketing and marketing automation, adeptness at behavioral segmentation, and experience managing the entire lifecycle of new tours and events from inception through sustained growth. A passion for engaging niche communities and a data-driven mindset are essential to thrive in this role at Active Interest Media.